A. Le Coq
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A. Le Coq (pronounced [aˑleˈkokː] in Estonian) is an Estonian brewery. The company was founded by Albert Le Coq in London in 1807, using a brewery in Tartu that was founded in 1826. Nowadays it is owned by Finnish Olvi. It produces many different types of drinks including beers, long drinks, ciders and soft drinks. The best known beer is the A. Le Coq Premium which is the second most popular beer in Estonia, after Saku Originaal[citation needed]. A.Le Coq Arena in Tallinn was named after the beer.
Its motto is "Asi on maitses", meaning "it's about the taste". A song with this name by rock band Smilers was also specifically written and is used in commercials.