9Lives
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9Lives is the name of a brand of cat food, owned by Del Monte Foods. It is best known for its mascot, Morris the Cat. 9Lives has three varieties of dry food, and five lines of wet food in various flavors. The company also promotes adoption of cats from animal shelters. In 2006, 9Lives kicked off the inaugural tour of the Million Cat Rescue, a nationwide bus tour to encourage local cat adoption.
The company has recently added a new cat to their advertising, Li'l Mo an orange kitten who has been adopted from a Los Angeles animal shelter putatively by Morris himself.