96.9 Viking FM

From Wikipedia, the free encyclopedia

Viking FM
Image:96.9 VikingFM.PNG
Broadcast area East Riding & Northern Lincolnshire
Frequency 96.9 MHz
First air date April 17, 1984
Format Contemporary
Audience share 8.0% (March 2008, [1])
Owner Bauer Radio
Website www.vikingfm.co.uk

Viking FM is an Independent Local Radio station which has broadcast music and local information to the East Yorkshire, North Lincolnshire and North East Lincolnshire counties of England since 1984.[citation needed]} It is based in Kingston upon Hull.

Contents

[edit] Ownership

In 1990, The Yorkshire Radio Network, who owned Viking as well as Radio Hallam, Pennine Radio and Classic Gold), were bought by Metro Radio group, who were ultimately bought by media empire EMAP in 1996 and is part of their Big City Network of stations. As a result of their 2008 takeover of the group, Viking is now owned by H. Bauer Publishing as part of their radio arm.

[edit] Technical

It is transmitted from the High Hunsley transmitter on the Yorkshire Wolds, near North Cave, sharing the 200 ft tower with Galaxy Yorkshire and BBC Radio Humberside, as well as on the EMAP Humberside DAB multiplex from three transmitters, located at High Hunsley, Buckton Barn near Bridlington and Grimsby town centre.

It is also streamed over the Internet via Viking FM's website (listed in the external links), making it accessible to listeners from all across the UK. Worldwide webcasting has recently been suspended for licensing reasons.

[edit] History

[edit] The Past

It began as Viking Radio on 102.7FM and 1161MW. During the application process for the licence the station's working title was Humber Bridge Radio. In spring 1986, the radio station had to move to 96.9FM, the then residence of arch-competitor Radio Humberside, which moved to 95.9FM. In summer 1986, the station hit the showbiz big time by signing up the pop music connoisseur Paul Gambaccini. Viking was the first commercial radio station in the UK to introduce split programming so that it could broadcast rugby league commentary on Sunday afternoons on its AM frequency leaving FM clear to take the Network Chart Show. In 1988, Viking Radio split frequencies on a permanent basis and was transformed into Viking FM on 96.9 FM and Viking Gold on 1161 (said "Double-One Six-One") medium wave. The AM station later became Classic Gold, Classic Gold Radio, Great Yorkshire Gold and Great Yorkshire Radio. It is now known as Magic 1161 (said "Eleven-Sixty-One").

[edit] Presenters

Monday-Thursday

0100-0600 Nicksy (Networked Show)
0600-1000 Sam and Mark
1000-1400 Paul Foster
1400-1500 Viking FM's 2 o'clock Takeover
1500-1900 James Piekos
1900-2200 In Demand with Rich and Luce (Networked Show)
2200-0100 The Confessional

Friday

0100-0600 Nicksy (Networked Show)
0600-1000 Sam and Mark
1000-1400 Paul Foster
1400-1500 Viking FM's 2 o'clock Takeover
1500-1900 James Piekos
1900-2200 Feelgood Friday Night with Luce (Networked Show)
2200-0100 Patrick Billington

Saturday

0100-0600 Liam Smedley
0600-1000 Ian Skye
1000-1400 James Piekos
1400-1800 Patrick Billington
1800-2200 Chris Johnson
2200-0100 Paul Foster

Sunday

0100-0600 Liam Smedley
0600-1000 Paul Foster
1000-1300 Easy Like Sunday Morning (Scott Makin)
1300-1600 Ian Skye
1600-1900 Hit40UK (Networked Show)
1900-2200 Patrick Billington
2200-0100 The Confessional

[edit] Current Management

Managing Director Alexis Thompson
Station Director Steve Allbones
Programme Director Jonathan Symonds

[edit] Achievement

In 2005 the station won its first Gold Award at the Sony Radio Academy Awards for "Happy Hour"; a news investigation into binge drinking in the region. The won a Bronze award in 2006 for their series of programmes on subjects like ASBO's and street crime.

In 2005, Viking FM's Creative Team (who write and make the adverts) won a Vox Award for a Road Safety ad, in 2006 they won no less than 4 Vox Awards (Best Campaign, Best Use of Music, Best Media Production and Other) and the London International Awards for Sound Design. In 2007 they achieved a finalist place at the New York Awards and won a United Nations Award for Peace and Human Rights, one of only 4 given out worldwide.

The studio has a Webcam. This allows listeners to watch the goings on inside studio 1 (the main studio) at Viking on the Internet. This can be found on the Viking FM website and refreshes every 30 seconds. A further pioneering development, and a UK first was the installation of a new "fish cam", recording the wacky antics of the Viking FM goldfish. Despite high hopes, this has not yet secured an award.

[edit] Branding

[edit] Logos

The original logo depicted the station mascot "Eric the Viking", this was phased out in the late 80s when the logo style was shared with its sister stations. Currently the stations logo contains the "Bauer Radio splash", this is used to brand all of the groups Big City Network.

[edit] Jingles

Viking original package was produced by Cath Baxter Productions, further idents were made by Jam Creative Productions, Alfasound and Reelworld. Viking went through a stage starting in the late 90s of only using voice over sweeper production produced in-house, however, in 2006 a new sung package was commissioned. These new idents are from Jones TM in Dallas, U.S.A

[edit] External links