96.4 FM The Wave

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96.4 FM The Wave
Broadcast area South West Wales
Slogan Number One for South West Wales
Frequency 96.4 MHz
First air date 30 September 1995
Format Contemporary
Audience share 9.8% (September 2007, [1])
Owner UTV Radio
Website www.thewave.co.uk

96.4 FM The Wave, often simply known as The Wave, is a radio station based in Swansea, Wales. It is available on FM, at 96.4MHz, in the Swansea, Llanelli, Neath and Port Talbot, the high areas of Bridgend County and across Carmarthen Bay into South Pembrokeshire. DAB coverage is slightly better than on FM particularly into Carmarthenshire and Bridgend Town. It is also widely heard in areas of North Devon, across the Severn Estuary (where there is no interference from local station Lantern FM on 96.2MHz), although the station's official coverage area does not acknowledge this.

Its predecessor, Swansea Sound, broadcast on FM at 96.4MHz and on medium wave 1170kHz. In 1995, Sound Wave was spun off using the FM frequency, as a station for contemporary pop music, with Swansea Sound focusing on a more mature audience retaining the MW frequency. The name was changed to The Wave in 1999 (?), with current branding including the frequency.

[edit] Music

The station plays current music and songs from the 1980s and 1990s, occasionally venturing into 1970s music, and is considered to be a more modern alternative to Swansea Sound, The Wave's sister station which was begun in 1974 and is available on 1170 MW and DAB. The station now prides itself on its online 'Music Academy' which allows listeners to choose the music which contributes to the playlists, allowing a more varied choice of music.

[edit] Presenters

Monday - Friday

06:00 - 10:00 - Badger (Andy Miles) and Emma Davies - A mix of Tunes, News, Travel and listener interaction
10:00 - 14:00 - Mark Powell - 10 at 10 (Guess the year competition), Celebrity Stalker (competition)
14:00 - 18:00 - Phil Hoyles
18:00 - 22:00 - Jonny B
22:00 - 02:00 - Steve Shaw
02:00 - 06:00 - Patrick Hanson - Patrick's Lyrics (competition), What's The Question? (competition)


Saturday

02:00 - 07:00 - JJ - Stat Central (competition), Screen Test (competition), Jukebox (Competition)
07:00 - 10:00 - Mark Powell and Smithy (Chris Smith)
10:00 - 14:00 - The Wave Chart Show - Phil Hoyles - Includung The Wave Hot 10
14:00 - 18:00 - Jonny B
18:00 - 22:00 - Claire Scott
22:00 - 02:00 - Phone Fun Live


Sunday

02:00 - 06:00 - Phil Hoyles
06:00 - 09:00 - JJ
09:00 - 12:00 - Badger and Claire Scott
12:00 - 16:00 - Steve Shaw
16:00 - 19:00 - Hit 40 UK
19:00 - 22:00 - Claire Scott
22:00 - 00:00 - Phone Fun Live
00:00 - 02:00 - Patrick Hanson - Patrick's Lyrics (competition), What's The Question? (competition)


The Programming Director is Steve Barnes, and the station is based on Victoria Road, Kingsbridge (Near Gowerton), which has been the location of the Wave since its birth in 1995 and Swansea Sound since its birth in 1974

Their only transmitter location is Kilvey Hill, with its 3 masts, overlooking Swansea.

[edit] External links

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