90.7 Love Radio
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| 90.7 Love Radio | |
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| City of license | Makati City |
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| Broadcast area | Metro Manila |
| Branding | 90.7 Love Radio |
| Slogan | "Kailangan pa bang i-memorize 'yan?" (Tagalog for Do you have to memorize that?), "Bisyo na 'to!" (Tagalog for It's addictive!) |
| Frequency | 90.7 MHz |
| First air date | 1946 (AM Band) 1975 (FM Band) |
| Format | pop, oldies |
| Power | 25,000 watts |
| Callsign meaning | DZ Manila Broadcasting |
| Owner | Manila Broadcasting Company |
| Sister stations | Yes! FM 101.1 |
| Website | http://www.mbcradio.net/ |
90.7 Love Radio (DZMB 90.7 MHz Metro Manila) is the flagship FM station of Manila Broadcasting Company in the Philippines. The station's studio is located at the Star City, CCP Complex, Pasay City.
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[edit] History
Love Radio was previously known by its call letters DZMB when it began broadcasts on the FM band in 1973 from its first broadcast days on the AM band. Back then, it played mainstream pop, later gravitating to easy listening music. As DZMB, it also introduced and institutionalized the deep-voiced radio announcers.
[edit] Personalities
[edit] Present disk jockeys
Most of the personalities/jocks' names are derived from common Filipino occupations (e.g. driver, vendor)
- Chris Chuper – a cross-between "Christopher" and "tsuper", a jeepney driver
- Nicole Hyala – lifted from "kolehiyala", a female college student
- Sexy Terry – lifted from "secretary"
- Missy Hista - lifted from "masahista", a masseuse
- Rey Porter – lifted from "reporter"
- Papa Jack – lifted from the "padyak" boys, a bicycle with a sidecar
- Robin Sienna – lifted from the "probinsyana", a girl from the province
- Rica Hera - lifted from "cashier"
- Rico Pañero – lifted from "compañero", a moniker used to describe an attorney
- Pinong Lagari (Kadyot Pinong) – The character behind "Kadyot lang! Kadyot lang", Cebuano for "Wait up!" which became one of the station's catchphrases. His story was recently immortalized in the TV anthology Magpakailanman.
- Kukurukuku – The chipmunk-sounding character who first popularized "Kailangan pa bang i-memorize 'yan!" (Does it have to be memorized?)
[edit] Former Disk Jockeys
[edit] 90.7 Love Radio
- Matthew Dancer - lifted from "macho dancer"
- Bobby Guard – lifted from "bodyguard"
- Lala Banderas – lifted from "labandera"
- Monsieur Betero – lifted from "sorbetero"
- Tommy Tambay – lifted from "tumatambay"
- Johnny Thor - lifted from "janitor"
- Benjie Parak - lifted from "parak" (police)
[edit] Love Radio 90.7 - DZMB
- Nikki Ballet
- Joe Fandango
- Bernie
- Reggie Valdez
- Baby Boogie
- Mike Lambada
- Ricky Mambo
- Andie
- Sonny Swing
- Jessie Samba
- Gabby Tango †
[edit] 90.7 DZMB
- Grace Cervantes
- Georgia
- Carlo Sanchez
- Jim River - former station manager
- Boyet Tamayo - former station voice-over
- John dela Peña
- Gerard Jambora - "Eye in the Sky" traffic reporter
- Reggie Valdez
- Bob Cruz
- Mighty Thor
- Archie Black
- Rod Santos
- Arlene - former newscaster
- May Arevalo - former newscaster
[edit] Post 90.7 DZMB
- Mike Enriquez
- Eddie Mercado
- Mel Tiangco
[edit] Format
Love Radio plays pop music Monday to Saturday. Quatro Cantos (Four Songs) is the daily music countdown of Love Radio featuring four songs voted by listeners via SMS. Every Sunday, Love Radio plays oldies. Aside from music, the station gives jokes from Kadyot Pinong and Kukurukuku (Kuru-kuro ni Kukurukuku / Kukurukuku's Thoughts).
[edit] Love Radio stations
- Further information: Love Radio stations
[edit] Strengths and Criticisms
From strictly slow songs, the strong point of all Love Radio shows today has been its plain and simple grassroots entertainment . The jocks, despite earning criticisms from mostly educated listeners of higher income groups for their cheap jokes, senseless banter, and even its absurd and green jock names, were idolized to no end by the ordinary man on the street in every city that its stations are airing .
Another plus factor is the signal quality. Love Radio's signal involves a quadraphonic (4 channel) stereo sound that is heavy on the bass side of music, giving it an overwhelming presence. Its a sure come on even for radios of relatively weak quality, ensuring its popularity.
[edit] Love Radio programs
- Love Sweep
- Morning Na Love
- Morning Love Drive
- Tambalang Balahura at Balasubas
- Tanghali Na Love
- Afternoon Love Drive
- Hapon Na Love
- Love Trip
- Twilight Express
- Evening Love Drive
- Sunday Golden Mornings
- Jukebox Hits
- Sunday Showbiz
- Sunday Afternoon Special
- Afternoon Showdown
- True Love Confession with Papa Jack
- Wild Confession with Papa Jack
[edit] References
[edit] See also
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