42 Entertainment

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42 Entertainment is a Pasadena-based creator of alternate reality games (ARGs) founded by Jordan Weisman in 1993. It is known for running some of the highest-expose ARGs for big name companies, such as Microsoft.

Their work includes "The Beast", to promote the Steven Spielberg film A.I., "I Love Bees" to promote the Xbox game Halo 2, "Hex 168" to promote the launch of the Xbox 360 game console, "Last Call Poker" to promote the release of Activision's GUN (video game), "MSN Found" to promote the 2005 launch of MSN's improved search engine, and Year Zero, to promote the Nine Inch Nails album Year Zero. They are currently involved with the alternate reality game and viral marketing campaign for the upcoming film The Dark Knight.

[edit] External links

• Corporate website