3TR FM
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| 3TR FM | |
| Broadcast area | Warminster, Westbury & Frome |
|---|---|
| Frequency | 107.5 MHz |
| First air date | November 5, 2001 |
| Format | Contemporary |
| Audience share | 11.2% share as of= September 2007 (, [1]) |
| Owner | The Local Radio Company |
3TR FM (Three Towns Radio) is a radio station based in the ancient market town of Warminster, Wiltshire, United Kingdom. It broadcasts on 107.5 FM to the West Wiltshire, East Somerset and surrounding area, and online via Internet streaming. It was formerly known as Pride FM until a name change took place shortly after the licence was awarded.
On November 5, 2001, after a period of test transmissions, Jonathan Fido presented the first live programme - the breakfast show at 8:30am, accompanied by key local people from the area, staff from the Local Radio Company and the station's crew at the time.
The last song to be played before officially going live was 'Sweet Surrender' by Wet Wet Wet. A specially-produced introduction was then played featuring a montage of voice-overs, clips and other segments officially launching the station. The first official song played was 'Wake Up Boo' by the Boo Radleys.
Shortly after the main on air launch, James Moran and David Stratton (High Sheriff of Wiltshire) unveilled a gold plaque in the reception area of the station live on air, in front of many photographers and press reporters.
The station's Studio in Wiltshire includes two broadcast and production studios, several offices, 'glass room', technical equipment hub and garden adjacent to the River Wylye.
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