3TR FM (Australia)

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3TRFM is an Australian radio station operating out of Traralgon, Victoria. It is owned by Ace Radio and shares studios with sister station 3GV. The station broadcasts on FM 99.5Mhz from Mt. Tassie near Traralgon into Sale and the Latrobe Valley and on FM 99.9Mhz from Mt Taylor into Bairnsdale and East Gippsland.

As of March 2008, the current lineup on air during the week is Kasey & Nayta on Breakfast, Emma Hinkley from 10-2pm, Aaron Chilcott from 2pm and then the Dirty Thirty from 6.

[edit] History

The station began life in Trafalgar as 3TR. For the majority of the station's life it operated on the AM band at 1242kHz. On Friday 26 April 2002 at Midday the station officially became 3TR FM. For the previous week it was simulcasting on both AM and FM after test transmissions. Also at Midday, sister station 3GV (now known as Gold 1242) commenced on 1242kHz.

Other Ace Radio FM stations are branded Mixx FM however it was decided to transfer the 3TR brand name to FM in an attempt to retain 3TR's existing listener base and instead start a new station on 1242kHz. Also the format of 1242 3TR in the years prior to the transfer to FM was very similar to the format 3TR FM carries now making more sense to keep the 3TR brand name on the new FM station. In other markets where Ace Radio have set up supplementary FM stations they have launched a new FM station (generally under the Mixx FM brand) and kept the existing AM station broadcasting as usual with its existing name.