3AW

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3AW
3aw693.png
Broadcast area Flag of Australia Melbourne, Australia
Slogan "Talking Melbourne"
Frequency 1425 kHz (1932-1935)
1280 kHz (1935-1978)
1278 kHz (1978-2006)
693 kHz (2006-)
First air date 22 February 1932
Format Talkback
Owner Fairfax Media
Website www.3aw.com.au

3AW is a radio station in Melbourne, Australia on 693kHz AM. It began transmission in February 1932 as Melbourne's fifth commercial radio station.

Contents

[edit] History

An 1940s billboard advertising For the Term of his Natural Life in Melbourne
An 1940s billboard advertising For the Term of his Natural Life in Melbourne

3AW's original broadcast frequency was 1425kHz and changed to 1280kHz on 1 September 1935 as part of a national reshuffle of the radio broadcasting spectrum. On 23 November 1978 the station changed to 1278 kHz with the introduction of 9kHz spacing on the AM band. Due to poor reception problems, at 7.15am. on 1 May 2006 3AW swapped with its sister station 3EE to its present frequency of 693 kHz.

The station is now broadcasting from a transmitter in Werribee and its studios are located in South Melbourne, sharing facilities with Magic 1278. Owned and operated by Fairfax Media, the station's program format is primarily news, talk and sport.

The station is considered by some to be the most vocal conservative voice in Melbourne radio.[1][2][3]

[edit] Ratings and market position

3AW has long been the top-rating radio station in Melbourne, although its Australian football coverage - once indomitable - has recently begun to lose its audience to the Dominant stylings of Triple M and has caused the station to fall to last in the football ratings.

In the April 2008 ratings survey, 3AW was the highest rating station in Melbourne for breakfast, mornings and evenings but Fox FM was the best rating for afternoons and drive. [4]

[edit] Schedule

On weekday mornings, Ross Stevenson and John Burns present a light-hearted breakfast show that includes Melbourne's most listened to radio segment, Rumour File.[citation needed]

From 8.30am Neil Mitchell presents a current affairs program with a strong talkback format, together with interviews. Regular guests include Former Prime Minister John Howard, Peter Costello and Victorian Premier John Brumby.

After the noon news, Ernie Sigley presents lifestyle-based programming.

From 4.00pm Derryn Hinch presents a mildly-controversial drivetime show. At 6.00pm Gerard Healy and Dwayne Russell host a top rating sport based show called Sports Today. Hosting the evening slot (8.00pm to midnight), Nightline, are television pioneers Philip Brady and Bruce Mansfield.

Keith McGowan hosts the overnight shift from midnight through to 5.30am.

Weekdays
Midnight - 5.30am Keith McGowan
5.30am - 8:30am Ross Stevenson and John Burns
8:30am - Midday Neil Mitchell
Midday - 4.00pm Ernie Sigley
4.00pm - 6.00pm Derryn Hinch
6.00pm - 8.00pm Sports Today – Gerard Healy and Dwayne Russell
8.00pm - Midnight Nightline – Bruce Mansfield and Philip Brady

[edit] Logos

3AW has used numerous logos throughout its history.

2006 - 2008 2008 - present

[edit] See also

[edit] References

 This article uses bare URLs for citations, which are subject to link rot.
Please help improve this article by changing bare URLs into proper citations with titles, dates, and authors, so that the article remains verifiable in the future.
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  1. ^ Crikey - Crikey's Bias-o-meter Part V: the shock jocks - Crikey's Bias-o-meter Part V: the shock jocks
  2. ^ http://www.ozconservative.com/womencombat2.htm
  3. ^ theage.com.au - The Age
  4. ^ http://www.nielsenmedia.com.au/en/pdf/mri/11/MelbourneSurvey3-2008.pdf

[edit] External links

v • d • e
Fairfax Media
Newspaper
Radio
2UE · 3AW · 4BC · 6PR · 3EE · 4BH · 96fm
Online
Other
v • d • e
Radio stations in Melbourne/Geelong
AM frequency
ABC Radio National 621  · 3AW 693  · 774 ABC Melbourne  · 3CR 855  · 3UZ 927  · ABC NewsRadio 1026  · SEN 1116  · 3RPH 1179  · SBS Radio 1224  · Magic 1278  · 3CW 1341  · 3MP 1377  · 3XY 1422  · 3KND 1503  · 3RG 1593  · 3XX 1611  · Radio 1620 AM  · Radio 1629 AM  · 3ME 1638  · Radio 16 NTC 1647
FM frequency
Melbourne LPONs  · 3SCB 88.3  · 3PVF 88.6  · 3WYN 88.9  · Light FM 89.9  · SYN FM 90.7  · Vega 91.5  · 3ZZZ 92.3  · SBS Radio 93.1  · 93.9 Bay FM  · 3WBC 94.1  · 94.7 The Pulse  · Joy 94.9  · 95.5 K-Rock  · Golden Days Radio 95.7  · Rhema FM 96.3  · 96.5 Inner FM  · 3MDR 97.1  · Stereo 974 (97.4)  · 3SER 97.7  · 979fm (97.9)  · Eastern FM 98.1  · 3RPP 98.7  · 3NOW 98.9  · Yarra Valley FM 99.1  · 3NRG 99.3  · 3GPH 99.5  · Nova 100 (100.3)  · Mix 101.1  · FOX FM 101.9  · 3RRR 102.7  · 3MBS 103.5  · Gold 104.3  · Triple M 105.1  · ABC Classic FM 105.9  · PBS 106.7FM  · Triple J 107.5

Australia Radio Markets: Adelaide • Brisbane • Canberra • Darwin • Hobart • Melbourne • Newcastle • Perth • Sydney

See also: List of Australian radio stations