2nd Avenue

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2nd Avenue
2nd Avenue logo
Launched December 15, 2005 as ETC 2nd Avenue; January 17, 2007 as 2nd Avenue
Owned by Solar Entertainment Corporation
Slogan We make TV worth watching
Website Official Site (New)
Availability
Terrestrial
RJTV UHF Channel 29
Metro Manila
Cable
SkyCable Channel 19
Global Destiny Cable Channel 31
Dream Satellite TV Channel 37
CableLink Channel 46
-And selected Cable TV Stations nationwide.

2nd Avenue (formerly ETC 2nd Avenue) is a Philippine cable television produced and founded by Solar Entertainment Corporation which also created its sister stations, ETC, Crime/Suspense, Jack TV, BTV and Solar Sports. It carries canned programs from the United states, featuring leading talk shows, intelligent drama series, clever comedy programs, heart-wrenching reality shows and classic game shows. It also features canned magazine programs, live daily news and entertainment news from the United States.

As of January 1, 2008, 2nd Avenue ceased to air over SkyCable. However, it is still available over RJTV 29 (Channel 19 on SkyCable). [1]

Contents

[edit] History and Profile

2nd Avenue(formerly ETC 2nd Avenue) is a general entertainment channel in the Philippines, owned by Solar Entertainment Corporation. ETC 2nd Avenue launched December 15, 2005 and started test broadcasts. In January 17 2007, it went through a major change.

A bolder, fresher, more sophisticated channel was launched with a new name, 2nd Avenue. Spearheaded by its new Network Manager, Mai Gonzales, the station was positioned to cleverly mirror real life in the very demanding city life, targeting the yuppie audience and top business decision makers, down to issues and situations that were very risque in nature but absolutely relevant to its market. This helped gain equity for the channel as they got to own "Urban Entertainment". With its new bold and fresh green logo, its more sophisticated on-air look and its innovative and relevant campaigns, the station eliminated competition by carving out a new, unique niche for itself, competition-proof, in the very demanding broadcast industry. Built on solid strategy inspired by its audience and armed with intellectual programming with a more edgy sense of humor, 2nd Avenue created a loyal fan-base in a matter of months and fortified its brand in Philippine Cable television.

With a roster of high-quality shows of diverse, alternative background, 2nd Avenue is the country’s pioneer of feisty, sophisticated and intelligent urban entertainment.

Showcasing the hip city lifestyle through its real, fearless programming, 2nd Avenue serves an eclectic mix of critically acclaimed and thought-provoking shows that cater to audiences with a more mature and more discriminating taste. Transcending genres from appealing talk shows, up-to-date news programs, gripping dramas, side-splitting sitcoms and unbridled reality series, 2nd avenue offers a line-up that’s anything but ordinary.

Now as it prepares to traverse further horizons, 2nd Avenue is ready to extend its reach by bringing urban entertainment to a bigger and wider audience. Breaking the barriers of television as we know it, 2nd Avenue is truly entertainment without borders.

[edit] Logos

Relaunch: 2nd Avenue 2007-present
Relaunch: 2nd Avenue 2007-present


[edit] Slogans

  • Everybody's watching (2006 - present)
  • You're on ETC 2nd Avenue! (2005 - 2006)
  • Entertainment without borders (2007)
  • Urban Entertainment (2007)
  • New Neighbors. New Destination. Same Avenue. (2008)
  • Redefined Entertainment. (2008)
  • We make TV worth watching. (2008)

[edit] Schedules

2nd Avenue Programs offers dramas, general news & information, game shows, lifestyle, entertainment news, talk shows, sitcoms, and reality shows. Most of its shows are broadcasted from the 2nd Avenue's Solar Entertainment Corporation over Rajah broadcasting Network inc. (RJTV 29). The following was the current primetime (7:00-11:00 PM) line-up, known as 2nd Avenue Primetime. For more schedules Click Here.

Day 7:00 7:30 8:00 8:30 9:00 9:30 10:00 10:30
Monday The Ellen DeGeneres Show Side Order of Life Notes from the Underbelly/Kimora: Life in the Fab Lane Sex and the City Entertainment Tonight The Insider
Tuesday Pushing Daisies Nip/Tuck
Wednesday The Biggest Loser 30 Days/Kitchen Nightmares
Thursday Tori & Dean: Inn Love I Propose/Back to You Saving Grace
Friday America's Got Talent House
Saturday Mixing with the Best Reservations Required 3rd Row Saving Grace/Weeds Hot Shots
Sunday ET Weekend The Insider Weekend House Pushing Daisies Saving Grace
Legend
Comedy Reality Movies/Special Drama Talk Shows Lifestyle Entretainment News News and Information Musical Game Shows Local Shows

[edit] Programming

[edit] Local Shows on RJTV

  • RJ Sunday Jam
  • Thank God it's RJ

[edit] Current Shows

[edit] Game Shows

[edit] Talk Shows

[edit] General News and Information

[edit] Reality Series

[edit] Comedy

[edit] Drama

[edit] Entertainment News

[edit] Lifestyle

  • Living Coffee
  • Mixing With the Best
  • Reservations Required

[edit] Movie Block

  • 3rd Row

[edit] Former Shows

♠ Now moved to C/S

[edit] Upcoming Shows

[edit] See Also

[edit] Move to free TV

On the first day of 2008, 2nd Avenue made its debut on RJTV 29 and selected cities nationwide. However at certain times of the week, RJTV pre-empts some 2nd Avenue shows to air its own shows. [2]

[edit] References

  1. ^ C/S, ETC, 2nd Avenue on free TV - INQUIRER.net, Philippine News for Filipinos
  2. ^ C/S, ETC, 2nd Avenue on free TV - INQUIRER.net, Philippine News for Filipinos

[edit] External links

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