2B Reputation Intelligence

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2B Reputation Intelligence Ltd. was a small text mining company based in London's Holborn district, purchased by Factiva in late January 2005, 2B specialised in data visualisation aimed at marketing and PR professionals seeking to benchmark their performance and demonstrate true value in their work.

Formerly part-owned by global PR giant Hill & Knowlton, 2B was founded by Christofer Solheim, Adrian Melrose, Christopher Shaw, Stefan Tzenov and Simon Hicks. The 2B group of companies included creative online solutions iConcertina and Eicos (a Bulgarian software development company based in Sofia).

iConcertina remains independent and is run by Melrose, but Eicos was absorbed by 2BRI, and subsequently Factiva to become their new Sofia office, specialising in software development under Stefan Tzenov.