2(x)ist
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- The correct title of this article is 2(x)ist. It features superscript or subscript characters that are substituted or omitted because of technical limitations.
| 2(x)ist | |
|---|---|
 |
|
| Type | Private |
| Founded | 1991 |
| Headquarters |  New York, NY, USA |
| Industry | Fashion |
| Products | men's underwear - briefs, boxer-briefs, boxers, jock straps, tank tops, T-shirts, thongs and trunks |
2(x)ist is an American manufacturer of men's underwear. The brand was founded by Gregory Sovell, who in 2005 left the company to start C-IN2, a competing underwear brand. Both companies have a large homosexual clientele.[citation needed]
[edit] Soy Underwear
In spring 2006 the company introduced the first line of soy underwear ever created. "The whole world seems to be going soy," said Jason Scarlatti, the design director for 2(x)ist. "Look at soy milk and soy lattes. We wanted to be on the pulse on what's going on."
The release party was broadcast on the reality TV show the Janice Dickinson Modeling Agency, which provided the event with male models.
