104.3 Business Radio
From Wikipedia, the free encyclopedia
| DWBR Business Radio | |
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| City of license | Quezon City |
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| Broadcast area | Metro Manila |
| Branding | Business Radio |
| Slogan | "Music and Talk ... Nice and Easy!" |
| Frequency | 104.3 MHz |
| First air date | 1979 |
| Format | Old Standards/OPM |
| Power | 25,000 watts |
| Callsign meaning | DW Business Radio |
| Owner | Philippine Government (through Philippine Broadcasting Service) |
| Website | http://www.pbs.gov.ph/ |
104.3 Business Radio (DWBR 104.3 MHz Metro Manila)is a radio station on the Frequency Modulation, transmitting in the Metro Manila area, owned and operated by the government of the Philippines through the Philippine Broadcasting Service (PBS) under the Office of the Press Secretary. DWBR's studios and transmitters are located at the Philippine Information Agency Building, Visayas Avenue, Quezon City.
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[edit] Profile
DWBR or Business Radio is the only remaining radio station broadcasting in the Metro Manila area that plays the old standards type of music, from the era of the big bands, to the crooners, showtunes, Broadway or songs that gained prominence in the 1930s, 1940s, 1950s and 1960s, featuring artists like Frank Sinatra, Matt Monro, Doris Day, Eartha Kitt, Andy Williams, The Platters, etc.
The station also covers and reports on the latest business stories and issues in the Philippines with its coverage of the Philippine stock market in the mornings. The station also boosts itself with various talk programs that discusses relevant matters concerning business, the environment.
Sunday programming in the afternoon can be described as nostalgic with veteran radio disc jockeys, considered as the pioneer voices in Philippine radio going on board for "Golden Years" with the likes of Ernie Zarate, Jo San Diego, Barr Samson, Lito Gorospe and Bong Lapira. Previously, voices of Philippine broadcast icons like Ben Aniceto, Eddie Ilarde, including the late greats Johnny Wilson and Eddie Mercado were heard on DWBR. On the news programming part, veteran radio and television news anchor Bon Vibar can still be heard on DWBR with the same old clear and crisp voice of an unaccented English. Veteran social-political commentarist Larry Henares still dishes out issues of the day on his radio program, "Make My Day" from Monday to Friday.
The radio station also promotes OPM or Original Pilipino Music by playing two to three Filipino songs every hour, mostly Filipino music of the recent decades. The station also features on Sunday night a special program that highlights traditional Filipino music called the "kundiman" and the "harana," or music of serenade.
[edit] Audience Profile
DWBR 104.3 FM positioned its programming line-up towards the A, B, & C markets, with the sub-niche towards the “baby boomer” generation or those with ages 40 to 60. Most of the listeners of the station are business leaders.
[edit] Live Streaming
DWBR is heard in the Internet through ERadioPortal or through the PBS Website
[edit] Radyo Ng Bayan Block
DWBR Suspends FM Broadcast from 10:00pm-4:00am The Following Day To give way To Its Radyo Ng Bayan Late Night Block (Except On Saturdays From 10:00pm-12:00mn)
[edit] See also
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