Äripäev

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Äripäev (Estonian for business day) is an Estonian business-related newspaper. Owned by Bonnier.

Äripäev has offered business news to its readers since 1989. We were the first daily to bring accustoms and skills of democratic journalism to Estonia already a few years before the independence was regained.

This year and last year, Äripäev won the most desirable journalistic prize of Estonia – the Bonnier prize of investigative journalism.

The international association of newspaper design approved Äripäev to be one among the four best-designed newspapers in the world. Our circulation has risen above 25 000, which in proportion with the number of inhabitants in Estonia makes us one of the most read business newspapers in the world.

Äripäev is prevailingly the most readable newspaper among decision-makers. For example, according to the most recent survey of Estonian polling company EMOR, 65% of Estonian decision-makers read Äripäev constantly, while the general dailies with much larger circulation have a considerably smaller number of enterprising readers: Postimees 46%, Päevaleht 50% and SL Õhtuleht 26%. This fact makes Äripäev incomparably the best advertising channel targeted towards entrepreneurs, especially since we are also the market leader in consumer-targeted advertising. By today, the small editorial has turned into a large company whose primary goal is to mediate and support the distribution of the information necessary for economic activity to Estonian entrepreneurs.

We have constantly sought for the possibilities to offer our readers various additional products. A few of them that should be mentioned here are the special issues of Äripäev – Logistics, Vision and Own Home that got high ratings from the decision-makers’ media survey carried out by TNS Emor Gallup Media. Äripäev offers the advertising space in its main paper as well as the additional products even to the most demanding client. We surprised the market with the women’s magazine Dilemma. The readers and advertising clients have also given high ratings to the interior design magazine Interior and Technotrend, which is mainly targeted to men.

Last year’s breakthrough was the creation of the new Internet environment aripaev.ee. Already in three months we managed to triple the number of visitors of the Internet site. By now, aripaev.ee is an attractive advertising space with its capacity growing every week.

Contents 1 The products of Äripäev 2 Monthly extras 3 Trademarks of Äripäev 4 External links

[edit] The products of Äripäev

• Äripäev

The leading Estonian business paper, which offers private entrepreneurs and company managers information they require for their work and also serves as a channel for advertising between entrepreneurs. The paper does not compete with other dailies for general news, but it is the best presenter of business news. The simple form and clear and short stories give a chance to read the paper through quickly before the start of the workday. Since 1994, the number of Äripäev subscribers has been constantly raising and currently, the Estonian business paper is third in the world for comprising the target group! Äripäev includes the following sections: real estate, training and industry on Monday; marketing, transportation and career on Tuesday; building on Wednesday, engineering on Thursday and cars, trade fairs (monthly), youth and health on Friday.

• Delovõje Vedomosti

Äripäev’s sub-company Delovõje Vedomosti offers Russian-speaking entrepreneurs in Estonia local business news in their mother tongue. According to the survey among managers, Delovõje Vedomosti is the most preferred paper among Russian decision-makers (65%). Estonia’s only business paper in Russian reaches the readers every Wednesday. [1]

• aripaev.ee

aripaev.ee is a free news environment, with Estonia’s biggest business news editorial bringing the readers all the important news not in the next day’s paper but in minutes. Our goal is simple: to offer an enterprising person fast, interesting and necessary business news. This is why aripaev.ee is a perfect advertising channel for the target group of decision-makers. [2]

• dv.ee

dv.ee is also a free news environment. Its goal is as simple as of its sister web aripaev.ee: to offer an enterprising person fast, interesting and necessary business news in Russian. [3]

• balticbusinessnews.com

balticbusinessnews.com (BBN) is the only free-access English-language online news channel in Estonia. BBN's objective is clear and simple: to provide timely, interesting and important business news to economically active people who don’t know Estonian and Russian. [4]

[edit] Monthly extras

The Weekend section of Äripäev provides a comprehensive overview of the entertainment, cultural and sport events for adults and children taking place the following weekend and in proximate future. Cafeterias, sports facilities and travel destinations are introduced. Weekend gives a complete overview of outside- and homeland tourism possibilities. The pink weekend issue in A3 format reaches the mailbox of the subscribers together with every Friday issue of Äripäev. Free special edition of job advertisements can be found in larger shops all over Estonia every Thursday. The section can also be found in Äripäev and Delovõje Vedomosti. The circulation is 100 000. Töökuulutused is the biggest job advertisements paper in Estonia! The goal of the positively minded journal Vision is to offer the reader a change from the greyness of business days and work hurries, covering the topics connected to the activities and hobbies of the readers of Äripäev. The keywords are classic, decorous, passion, pleasure, character and image. The main topics of Vision are cars, technology, travel, interior and architecture, hobbies, gourmet, style, trademarks, art and antiquity. The magazine concentrates on a person, his wishes and achieved goals. At least 36-page quality paper in A3-format on white chalk paper reaches all the subscribers of Äripäev free on the last Friday of every month. This issue is meant for everyone who comes in touch with designing his home- or work interior. The magazine Interior tries to handle the problems, questions and topics arising with interior decoration. It does not only offer dreams and beauty, but the possibility of identification, matter-of-fact information and a chance to satisfy the humanly needs. We talk about homes and public buildings – the possibilities of making your home more comfortable, harmonious and stylish. We mediate news from the most important interior trade fairs in Europe, introduce new products and surprising combinations of materials and styles. The magazine Interior is published in A4 format on white chalk paper and reaches the readers six times in 2007.

• Dilemma (for women)

The quality magazine DILEMMA is targeted towards an enterprising and active woman. 55% of the readers of “Äripäev” are female. These women have a higher-than-average income and they make their purchasing decisions in extremely varied situations. Dilemma is published in A4 format in colour on white chalk paper and reaches all the subscribers of Äripäev eight times a year.

• Tehnotrend (computers and technology)

The technology magazine TECHNOTREND informs entrepreneurs about the ongoings in the IT sector, introduces innovative companies and IT solutions and gives practical advice on better arrangement of your work in- and outside the office with the help of IT. The magazine in A4 format is published on the third Tuesday of every month.

• Kinnisvara (real estate)

Every issue of REAL ESTATE includes an overview of apartments, houses, bureaus, production and other buildings that are currently available on Estonian real estate market. It also includes comments on new projects, tips on loans, laws and insurance and of course prognoses on the direction of real estate market and new hot trends. So far, it is the only publication providing such a wide overview and is thus essential to anyone planning to buy real estate in Estonia. REAL ESTATE is published six times a year in A4 format.

• Juhtimine (management)

MANAGEMENT is an extra of Äripäev that started already in 2001. The magazine mediating the experience of specialists in personnel management, sales, new trends in management, taxes, marketing and management- and organizational psychology is a good helper for a manager in his daily work. Since 2004, the magazine also publishes interviews with internationally acknowledged management gurus. The Management is in A4 format and this year it reaches the subscribers of Äripäev free for seven times.

• Logistika (logistics)

The objective of the monthly issue of LOGISTICS is to provide logistics decision-makers and specialists with the knowledge required for their everyday activity. It is the first and only publication in this field in Estonia. The magazine is in comfortable A4 format and reaches the readers between the main newspaper of Äripäev seven times a year.

• Oma Maja (home)

The monthly OWN HOME was first published in 2005. The topics cover the whole season: starting with choosing the site and building the foundation up to furnishing the ready home, designing and taking care of the garden. The magazine in A4 format with chalk covers reaches the readers of Äripäev free for eleven times in 2007.

• Sisustaja

Magazine Sisustaja is intended for everyone who cares about the design of their living or working environment. Sisustaja gives the reader an overview of fresh furnishing trends, practical furnishing information, inspiring homes, offices and public spaces, portrays exciting personas and their creative work, broadens the mind and provides new knowledge. Besides news from Estonia, it has become a tradition for the magazine to relay impressions from European furnishing tradeshows and present exciting foreign interior designs, furnishing shops and personas. Magazine Sisustaja will be published in A4 format on high-quality white slick paper and will be brought to the readers on six occasions in 2008.

• Tööstus (industry)

The new magazine INDUSTRY is an irreplaceable helper on the table of a manager of an industrial corporation, forestry- or agricultural company. Concerning the selection of topics, it is a very rich publication containing numerous lasting values. Three magazines also contain the TOP-s of industrial fields. The magazine is divided into sections: industry, agriculture, environment and forestry. In addition, it handles the topic of legislation, which is inseparable from those fields introduces new products and machinery, includes portrait stories, news, training- and trade fair information and comments and points of view from specialists. In 2007, the A4 format magazine INDUSTRY with chalk covers reaches the readers of Äripäev for seven times.

[edit] Trademarks of Äripäev

• Äripäev Business training

Äripäev training centre organizes trainings and courses, which help enterprising people to be more successful and efficient in their daily work. [5]

• Äripäev Book Club

The goal of Äripäev book club is to make the best pieces of business literature that are published in Estonia comfortably available to the entrepreneurs, top managers and decision makers. Äripäev publishes advisory- and publicistic books, biographies and reference books. In addition, the monthly catalogues give an overview of the business literature of other publishing companies. [6]

• Äripäev seminars

The goal of Äripäev seminars is to offer the entrepreneurs information concerning important issues, making the right choices and being successful. Äripäev seminars are practical, effective and matter-of-fact and mediate the local experience. [7]

• Äripäev.net

Äripäev.net is an informational environment containing the information necessary for the functioning of an enterprise. From Äripäev.net you can find the information necessary for active participation in business life, a personalized content and a comfortable work environment. All the employees of the company have access to the ordered information. [8]

• Äripäev Handbooks

Äripäev handbooks provide entrepreneurs with practical specialized information. The information contained in the handbooks with changeable pages will never go out of date, since the updates are printed quarterly. [9]

• Baltic Business News

Baltic Business News or BBN is an English-language website covering business news of the Baltic States. Its goal is to offer information about Baltic economies on every workday in real time to the entrepreneurs who do not have command of the local language. Three Bonnier Group business papers take part in the project. [10]

• Äripäev Newsletter

The mission of Äripäev newsletters is to provide the best business information for decision-making in the field. It is specialized information for top managers of a narrow field, for the people responsible for a certain area in large companies and for private entrepreneurs active in the field.

[edit] External links

• aripaev.ee