Zumiez

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Zumiez, Inc.

Type	Public (NASDAQ: ZUMZ)
Founded	1978
Headquarters	Everett, Washington, USA
Key people	Thomas D. Campion, Founder & Chairman Richard M. Brooks, President & CEO
Industry	Apparel Stores
Products	Action sports apparel
Revenue	$153.6 Million USD (2004)
Net income	$7.3 Million USD (2005)
Employees	2,273 (2005)
Website	www.zumiez.com

Zumiez (NASDAQ:ZUMZ) is a mall-based, specialty apparel store founded by Tom Campion in 1978, and publicly traded since 2005. Zumiez currently caters to teenagers and young adults. "Offering gear and clothing for the boarder, skater, and surfer,"[1] Zumiez sells action-sports related clothing and has created an image based around action sports like: skateboarding, snowboarding, motocross, etc. Zumiez is based out of Everett, Washington.

The current president and CEO is Rick Brooks^[1].

1 Stores
- 1.1 Brands
2 Image
3 Financial
4 References
5 External links

[edit] Stores

As of the beginning of 2006, Zumiez operated 174 stores and had a presence in 19 states. Zumiez stores are often found near and feed off of other specialty retail stores such as Abercrombie and Fitch, American Eagle, Hot Topic, etc. However, Zumiez competes fiercely with these stores over the business of mall-going teenagers.

[edit] Brands

Zumiez currently offers:

Affliction
Alien Workshop
Almost Skateboards
Alpine Stars
Atticus Clothing
Billabong
Burton
C1RCA
Coal headwear
DC Shoe
DVS Shoe Company
Element
Emerica
Empyre
Etnies
Ezekiel
Fallen
Famous Stars and Straps
Flip Skateboards
Forum
Foursqure
Fox
Free World
Fyasko
Globe
Grenade
Green Apple Tree
Heavy Rotation
Hurley
Independent Truck Company
Jones Soda
KR3W
LRG
Matix
NorCal
Obey
Quiksilver
Roxy
RVCA
RZST
Sessions
Skin
Spacecraft
Special Blend
SRH
Vans, Inc.
Volcom
Zero
Zoo York

[edit] Image

Zumiez stores are designed with an "organized chaos" theme that "that is consistent with many teenagers' lifestyles."^{[citation needed]} Zumiez stores are stocked with couches and video games to encourage customers "to shop for longer periods of time and to interact with each other and our store associates." Each store is approx. 2,700 sq. feet.^{[citation needed]} The stores generally feature the sales floor, a couch with video games and television, changing rooms, and a 'skate shop.' Zumiez also holds events entitled 'Zumiez Couch Tours' which has skateboarders, city to city, skate in malls. An example of a Zumiez Couch Tour can be seen on the show Viva La Bam created by Bam Margera (Element, Adio, Viva La Bam, Jackass) on Season Three, episode 7 entitled 'Mall of Bam'. The store employs many teens, and most of the employees are good-looking which is consistent with Abercrombie and Fitch employees and other competitors.

[edit] Financial

Zumiez reported $153.6 million in sales and a net income of $7.3 million for the 2004 fiscal year. Zumiez stock grew 38% (an additional $6.87 to the original asking price) to close at $24.87 per share. Currently Zumiez mean recommendation is 1.8, indicating a buy status (July 2006). Zumies expects to grow 30% in the next 5 years (July 2006).

The company recently completed a purchase of the apparel company Fast Forward. The 19 Fast Forward stores, most of them located in Texas, will be eventually converted to Zumiez stores^[1].