Zero Skateboards

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Zero Skateboards is a skateboard company located in Carlsbad, California.

Contents

[edit] History

Zero started out as a clothing company in 1996 by Jamie Thomas while he was skateboarding professionally for Toy Machine. It evolved into a full fledged skateboard company with Thomas leaving Toy Machine and becoming Zero's first pro.[1] As the team grew, Thomas started the company, Mystery Skateboards in October 2003, headed by Zero pro Adrian Lopez. Ryan Smith and Lindsey Robertson, who were amateurs at the time for Zero, also went to Mystery.

Zero decks are manufactured in Tijuana, Mexico, by Cinco Maderas, which is also owned by Thomas.[2] Zero is part of the Black Box Distribution family, along with Mystery Skateboards, Fallen Footwear, and Innes Clothing. They Used to Use Circa as skateing shoes.

Zero has won all three Thrasher Magazine's King of the Road competition[3] in 2004, 2005 and 2006, beating other teams such as Girl Skateboards, Toy Machine, Darkstar, Element, Flip, Habitat, Real, Almost, and Baker Skateboards. Zero pro Chris Cole won Thrasher's S.O.T.Y. Award (Skateboarder of the Year) in 2005.

[edit] Products

Zero is primarily a skateboard deck company with decks designed mainly for modern street skating. They offer their decks in two molds: Shallow Grave and Afterlife, a mid and deep concave respectively. Zero's art direction harkens back to the skateboard graphics of the 1980's, with the skull, blood, and gore themes. Zero's graphics are most often in simple, bold one or two color graphics on all black decks, although they've also explored other art themes and offered multi-colored graphics from time to time. They also offer wheels under the Zero Wheels brand, as well as bearings and hardware. Like most other skateboard companies they also offer clothing and accessories to complement their hardgoods.

In late 2006, Zero produced a line of decks in support of the West Memphis Three, who were featured in the documentary Paradise Lost: The Child Murders at Robin Hood Hills, with partial proceeds of the sale of the decks going to their defense fund.

[edit] Videography

  • Thrill of it All (1997)
  • Misled Youth (1999)
  • Dying to Live (2002)
  • New Blood (2005)
  • Anthology 1996-2006 (2006)

New Blood was a Best Video award nominee for the 8th Transworld Skateboarding awards. New Blood was re-released as a special edition in 2006 with additional footage. Anthology is a five disc set released in the winter of 2006 to commemorate Zero's 10 year anniversary. It compiles all four of their videos onto DVD, and has a previously unreleased promo video, in addition to unreleased footage from Thrill of it All and Misled Youth.

[edit] Team Riders

[edit] Professional Team

[edit] Amateur Team

  • Keegan Sauder
  • Sheldon Meleshinski
  • Tony Cervantes
  • Garrett Hill

[edit] Previous Team Members

[edit] References

  1. ^ http://www.twsbiz.com/twbiz/industrynews/article/0,21214,708120,00.html
  2. ^ http://www.twsbiz.com/twbiz/industrynews/article/0,21214,708321,00.html
  3. ^ http://secure.thrashermagazine.com/index.php?SCREEN=events_endline

[edit] Trivia

  • Billy Corgan of the Smashing Pumpkins wore a similar black t-shirt with the word "ZERO" imprinted on it. Many people incorrectly assume that Corgan is associated with the skate company. He began wearing those shirts in 1995. In addition to that, his shirt had a star under the "ZERO."
  • In the Disney-Pixar film Toy Story, the character Sid Phillips wears a shirt with a skull similar to the Zero skull.

[edit] External links

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