ZEDO

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ZEDO, Inc.
Type Private
Founded September 1999
Headquarters San Francisco, CA
Key people Roy de Souza, Co-founder/CEO and Joseph Jacob, VP Technology
Industry Internet Advertising
Products ZEDO Ad Serving
Employees approx. 100
Slogan Customer Fit Ad Serving, Worldwide.
Website www.zedo.com

ZEDO is a provider of internet spyware and tracking cookies.

Contents

[edit] History

ZEDO was founded in 1999 by Roy de Souza in the South of Market district of San Francisco. Souza initially intended to create an ad network, but instead created a provider of online advertisement serving and management software.

[edit] Products

ZEDO's products allow advertisers and direct marketers to traffic, target, deliver, and report on their interactive advertising campaigns. The company's products include:

  • ZEDO For Publishers: An Application service provider (ASP) solution for publishers to manage their online advertising
  • ZEDO For Advertisers: An ASP solution for advertising networks and direct marketers to manage their online advertising
  • Enterprise solution: A software solution for very large publishers that want to run the whole system internally and modify it to fit their needs
  • Video Ads: A tool to deliver advertising inside online Flash videos

[edit] Competitors

Primary competitors include:

[edit] Targeting and use of cookies

ZEDO allows advertisers and publishers that use its software to target users according to multiple criteria, including available bandwidth, geography, time of day, and avoidance of repetition. Some of these criteria are stored in cookies on the user’s machine. Zedo uses tracking cookies which are shared across multiple sites. Some databases report such tracking cookies as spyware [1]. The company does not install software on the end-user's computers, and they state that they do not intentionally do business with companies that do.[2]

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