Zayre
From Wikipedia, the free encyclopedia
| Zayre | |
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| Type | Department store |
|---|---|
| Founded | 1956, Hyannis, Massachusetts |
| Headquarters | Framingham, Massachusetts |
| Key people | Malcolm L. Sherman, CEO; Max Feldberg and Morris Feldberg, Founders |
| Industry | Retail |
| Products | Clothing, footwear, bedding, furniture, jewelry, beauty products, electronics and housewares. |
| Website | None |
Zayre was a chain of discount retail stores that operated in the United States from 1956 to 1989. The company headquarters was in Framingham, Massachusetts.
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[edit] History
Zayre was founded by brothers Max and Morris Feldberg, who immigrated to the United States from outside of Kiev, Ukraine, in the early 1900s. Their first chain of stores was the Bell Shoppes, which sold women’s apparel. Max had a keen business acumen, and Morris was a natural merchandiser. Together they built a retail powerhouse. Zayre started in Hyannis, Massachusetts, in 1956 as a discount department store It was initially focused on the Northeast but soon expanded to other areas including a considerable midwestern presence. During the early 1970s the company started the TJ Maxx chain. In 1984 it started the BJ's Wholesale Club chain. In 1985, Zayre acquired California based Home Club. After the sale of the Zayre chain to Ames, the company changed its name to TJX Companies, which is still in business today.
Zayre developed an image problem because it was seen as offering low class and low quality merchandise. Also the stores began to look seriously outdated. In 1975 Zayre started a program entitled "Zayre 75" to remodel and update the stores from the existing old looking pink and blue color scheme to an updated, orange and brown theme. The first store to be remodeled was in Waltham, Massachusetts. In October 1988, the Zayre stores were sold to Ames. This doubled the size of the Ames chain, but it caused many problems for Ames and brought about a large loss for that chain. Eventually Ames would close 74 stores, and convert the rest into Ames stores. As a result, some of the remaining Zayre stores operated under the Ames name until Ames ceased operations in 2002.
[edit] Name
The original name of the company was "Zayre Güt," which means "very good" in Yiddish. Not having enough money to pay for a sign that included both words, ownership instead installed the first word "ZAYRE" to the front of their building with the intentions of adding the "GÜT" later. However, the company became branded as "ZAYRE" and the owners feared that adding the second half of the name might confuse customers.
[edit] Slogans
- It pays to shop at Zayre...Everyday!
- Zayre - Fabulous Department Stores!
- Compare...you can't do better than Zayre!
- Zayre is going "Price-happy!" (circa 1977)
- We'd like to make Zayre your store!
- There's always a sale a Zayre!
[edit] Trivia
- In "Summer of 4 Ft. 2", a seventh season episode of The Simpsons, a store is shown called TeeJay's ZayMart, which was created by one of the writers who lived near a Zayre. The "Tee Jay" is likely a reference to the retail chain T.J. Maxx, owned by the TJX Corporation, which was the former parent company of Zayre.
- The Zayre store in Chattanooga, Tennessee (located in the Golden Gateway Shopping Center, now owned by Blue Cross Blue Shield of Tennessee) was home to a local TV station (WTVC-TV 9), which has since moved to a new building on State Highway 153.
- The Zayre 75 "Star" logo features the Cooper font. Zayre also used used an alternate logo that featured the Serpentine font.
