User:Xponse
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AdWORD Tips:
Saturday, February 18, 2006
Track your content hits very carefully. Consider: 1) Turning off the content network 2) Setting content bids lower 3) Creating separate campaign (w/ lower bids) for content ads
Maybe Google's content matching system has improved since they've upgraded and added the separate content bidding and they've started to honor negative keywords. I had a client with: -recipe -recipes as negative keywords in an ad group yet they were getting swamped with content hits from recipe sites. Needless to say, we turned off the content network. They sell certain types of food, not recipes for the food, so this traffic was useless. Content ads can be useful. Don't assume your negative matches are working, though. Use your web analytics or log analyzer to track your content ads very, very carefully.
What is the Google Network?
The Google Network is made up of sites and products who partner with Google to publish targeted AdWords ads via their site or product. Google can target your ads to search results and relevant web content on a wide variety of sites and products to help you reach a vast and highly-targeted audience. We are constantly expanding the number of sites and products in our network through our premium services and our online Google AdSense program. All web sites and products are reviewed and monitored according to the same rigorous standards, so as the network grows, your AdWords ads will continue to appear only on high-quality sites and products.
Besides appearing on search results on Google.com, AdWords advertisers can choose to have their keyword-targeted campaigns appear on our search network, our content network, or both. New keyword-targeted campaigns are automatically opted in to distribution on the Google Network, so if you want your ads to appear on search and content sites and products, then you don't need to do a thing. To learn how to view or edit your distribution preferences, please click here.
You may also choose to enable the content bids feature, which lets AdWords advertisers set one price when their ads run on Google and Google Network search sites, and a different price when their ads run on Google Network content sites. You can learn more about content bids at our help center.
As an AdWords advertiser, you also can elect to create site-targeted campaigns, in which you choose the exact sites where your ad will appear rather than choosing keywords to trigger your ads. Site-targeted campaigns appear only on content sites in the Google Network, and only websites and only on the specific sites you select. They don't appear on other sites in the Google Network or on Google.com. You can learn more in our site targeting FAQ. Other Google Network facts you might like to know:
* No additional fee to participate in this program. * Some sites and products show as few as the top 3 ads per page, so the higher your average ad position, the more exposure you'll get. * All ads are reviewed before appearing across the Google Network, so you may see your ad appear on Google first. Please note that if you edit a previously reviewed ad, your ad will show on the Google Network once it is reviewed again.
Friday, February 17, 2006
You need a fair amount of impressions to generate clicks. If you have more than 200 impressions and zero clicks, I'd be worried. Do you have content and search ads in the same campaign? You'll get hundreds or even thousands of impressions with few clicks from content ads. Look at your search impressions. Consider turning off the content network as you're getting your account going. Use keyword tools like nichebot to judge how many people are searching using your keywords. These could be low volume keywords.
You always want to come in under budget. You want your ad to always be displayed for your important keywords. Edit your campaign settings and see what budget Google recommends. If it's significantly higher than your budget and you cannot raise your budget, use other means to keep your ads up throughout the day. Options include extensive use of negative keywords, exact or phrase matches instead of broad matches and narrowing the scope of your campaign (fewer or more specific keywords).
Google has recently introduced content match bidding. This is a new parameter for an AdGroup that specifies the bid you want to offer.
If you don't use the content network bid, then Google does something that I've never understood properly, using the search network bids. You can tell that it uses the search network bids, because the content network average position can be adjusted by manipulating the search network prices on individual keywords... but positions on the two networks are not directly related. And if you set the default AdGroup bid lower than all the keywords, you can pay more to be on the content network than the default bid... So I infer that the bids on keywords used to be relevant - I last did this test around May last year, before the content bid was added.
I used to be interested in how the search network bids affected the content network, but with the new parameter, I no longer care :) Yay! A dead problem!
Use the content bid for the content network, use the keyword level bids for the search network. Smile, be happy :)
Saturday, December 24, 2005
For exact match, position 1.2 - means that you are in position 1, four times out of five. 1.8 means that you are in position 1, once in five (and position 2, four in five). 2.3 means that you are in position 2, um, 7 out of 10 times
However... it can be a lot more complex than that, if you are using broad match. With Broad match you could be top of some searches and bottom of others... So 1.8 might represent 100 impressions at position 1, and 8 at position (umm - drink inspired maths failure coming up) 11? (should sum to 188/108 ~= 1.8 or so).
Overture? Volume is not the same on the two networks. Depends on the country, depends on the keyword. We've found that the disparity can be pretty much 1:1 (parity) to 3:1 (Google to Yahoo!Search Marketing).
However... it also depends on how broad, broad is. Google gets very creative with stretching broad matched keywords to fit user intention. It tries the advert against things it thinks may fit and if the CTR is right, it'll keep testing further.
By default Google will preferentially show the advert with the highest Click Through Rate. Google will learn the CTR over time, so if you start with three new adverts, they'll get roughly equal exposure for the first few hundred impressions. If you turn off "Optimise Serving my adverts" in Campaign Settings, then you continue to get equal serving for all three.
The behaviour is the same on Search, Content and Site targeting. By default, the best advert wins out (where "best" means "highest CTR").
When you have multiple ads running on the same keywords within an Ad Group, your ads are rotated. You have a couple of options: you can either choose to have your ads automatically optimized, or to have them rotate evenly, regardless of performance. If you choose to have your ads automatically optimized, the ad with the higher clickthrough rates will show more often.
Now, if you would prefer to have specific ads run on specific keywords, you'll want to create multiple Ad Groups. This way you have control over which ad displays for specific keywords.
Here's a link you can refer to:
- Multiple Ads Within an Ad Group
https://adwords.google.com/support/bin/answer.py?answer=6128
Hope this helps!
I´m pretty new to this service and am just testing the keywords to see what works and what doesn´t.
My site is aimed for inhabitants in a small country and in the own language. When I made my first ad campaign the minimum CPC was 3 or 4 cents for most words, but maximum 10 cents.
Now, 2 days later, the minimum CPC is 30-40 cents on most words. I even tried to write something like "akjfslfjsflsjf44343ljgfsldfj" which makes no sense, but still, minimum CPC is more than 30 cents.
Does anyone have idea for the cause of this?
You cannot find out how much others are bidding for keywords.
The CPC estimator will tell you if your bid is below the minimum to be displayed. That, and your historical results are what you have to go on.
You just have to throw stuff out there and see what sticks.
This seems to make a lot of people uncomfortable, but it's the nature of the beast. You need to get comfortable with working with statistics, not abosolutes, and you need to learn to work over a timeframe.
I've been buying Adwords for about 2 months now, and I've finally gotten quite comfortable with it. Just hang in there, and limit your spending until you see proven results. But to allocate a budget for experimentation.
http://adwords.google.com/support/bin/answer.py?answer=14075&topic=29 Average Position (Avg. Pos.)
The average position in which your ad may be displayed. '1' is the highest position on the first page of search results, but there is no 'bottom' position. Ads with an average position of 1-8 generally appear on the first page of search results, 9-16 on the second page, etc.
An average position of '1.7' means your ad usually appears in positions 1 or 2, and it may appear more often in higher positions than an ad with an estimated average position of '1.8.' Values may contain decimals because the Traffic Estimator displays estimates as averages-not whole numbers-based on dynamic keyword activity among advertisers. Also, average ad positions are not fixed; they may vary depending on various performance factors.
2/9/2006
For pure content network I have accounts with 50000 keywords (not in just 1 adgroup ).
But for Search Network or mixed (Search+Content) I prefer to add one by one keywords sorted by traffic search - so the adGroups has 150 ~ 400 keywords
When you begin to add too much keywords for searh network, you begin to lost your focus: you begin to get clicks in words that is not relevant with your business. For example:
recently I created a "Web Hosting" group with 1500 keywords, after 500 clicks I saw that the keyword:
"Web hosting"
has 0 clicks, this is due the "web hosting" keyword is very competitive and it need high bids to get relevants clicks.
If my adgroup has less keywords I could focus best in main keywords like "web hosting" and not loose my money with all these other keywords that generated 500 clicks and just 2 sales.
[website design]http://www.xponsewebs.com
