XHITZ-FM

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XHTZ-FM
Broadcast area	Tijuana/San Diego
Branding	"Z90.3"
Slogan	50 minutes of non stop Hip-Hop every hour- San Diego’s Number One Hip Hop Stataion!
First air date	1970
Frequency	90.3 (MHz)
Format	Rhythmic Contemporary
ERP	100,000 watts
Class	C
Callsign meaning	X HITZ (hits)
Owner	Finest City Broadcasting leased from XETRA Communicaciones
Website	Z90.3

XHITZ-FM (sometimes incorrectly identified as XHTZ) is a commercial Rhythmic Contemporary station in Tijuana, Baja California broadcasting on 90.3 MHz. Finest City Broadcasting holds a programming and local marketing agreement with the Mexican concession holder for XHITZ, XETRA-FM and XHRM-FM, and delivers programming from its San Diego studios across the U.S.-Mexico border via satellite. The majority of these stations broadcast high-powered directional signals towards the United States.

Contents 1 History 2 Programming 3 Lineup 4 External links

[edit] History

Z90 was once a popular album rock station in the 1970's and 1980's, before they went to a KQLZ-type "Pirate Radio" 'rock 40' format in 1989. On April 5, 1990 they switched formats to Rhythmic Contemporary Hit Radio, with a Dance-leaning direction. However by 1998 they began focusing more on a R&B/Hip-Hop product, which they still continue with today.

In 2004 they got new competition from XHMORE-FM, who has managed to cut into Z90's audience and ratings. Despite that setback Z90 still has higher cumes than XHMORE-FM in terms of audience shares. They have also regained the lead in the markets' Rhythmic Contemporary war.

[edit] Programming

z90.3 is a Rhythmic Contemporary-formatted radio station that ranges from typical hip-hop and R&B to Pop and Hispanic Rhythmic. This is due to the fact that San Diego is a very diversified Town that has various music tastes. XHTZ is owned by Finest City Broadcasting.

On July 25, 2005, Clear Channel Broadcasting transferred the programming and local marketing arrangements of XHITZ, along with XETRA-FM and XHRM-FM 92.5 to Finest City Broadcasting, a new company under the direction of former Clear Channel/San Diego VP/Market Manager Mike Glickenhaus. Finest City took over operations on December 1, 2005.

[edit] Lineup

As of November 2006 Z90.3's programming lineup is as follows:

Weekdays

• 6 to 10AM - Chino in the Morning
• 10AM to 2PM - Tati
• 2 to 6PM - Billy Blast
• 6 to 10PM - Tre
• 10PM to 12Mid - Rico
• 12Midnight to 6AM TBA

Weekends/Mixers

• DJ Suspence
• DJ Slyed
• DJ 2 Rille
• DJ Happee
• DJ J Smoove
• DJ Bakspin
• Todd E-Todd
• Lil' Al

[edit] External links

• Official website
• Investigation of radio operations in Tijuana, MX conducted by broadcast engineer Donald Mussell