WUBL-FM

From Wikipedia, the free encyclopedia

WUBL-FM
City of license	Atlanta, Georgia
Broadcast area	Atlanta metropolitan area
Branding	94.9 The Bull
Frequency	94.9 MHz
Format	Country music
ERP	99,000 watts
Class	Class C1 FM Station
Callsign meaning	Anagram of BUL in "bull"
Former callsigns	WAVQ, WPCH, WLTM
Affiliations	Atlanta Braves Radio Network
Owner	Clear Channel
Webcast	WUBL online stream
Website	bullatlanta.com

WUBL FM ("94.9 The Bull") is an Atlanta FM radio station that plays country music. Its transmitter is located in Atlanta near Druid Hills Road.

The station began as religious WAVQ-FM, sister to WAVO-AM. In the 1970's, the format changed to easy listening with the WPCH callsign. In the early 1980s, the station's format switched from easy listening to soft AC as a response to WSB-FM's format change. The name was "FM95 WPCH" until mid 1991, when the Peach 94.9 name was adopted.

In December 2002, the name "Peach" was dropped, and the station became the more generic WLTM 94.9 Lite FM, a brand used by fellow Clear Channel Communications stations in other cities. Prior to Christmas, Lite FM played all Christmas music. This began extremely early, on weekends in early November, and is also cut off a week early, even before midnight Christmas night. Holiday music goes all day every day starting the weekend before Thanksgiving. From 2005 to 2006, the station had Randy & Spiff as its morning show. The duo were formerly at WFOX "Fox 97" (now WSRV "The River") and briefly at then sister Clear Channel Station WLCL FM "Cool 105.7". Lite's morning show from May 2003 until March 2005 was married couple Gene & Julie, who are now in Dallas at KVIL. The nighttime show was the syndicated Delilah.

On December 18, 2006, Lite FM flipped to country music as The Bull. A website has already been constructed, and the station changed its calls to WUBL. The station will take affiliation with the Atlanta Braves Radio Network, previously held by WKLS. The old adult contemporary format officially moved to WVWA-FM on December 20, 2006.

One portion of the programming for +30 years had been "Sounds of Faith," a program mix of traditional hymns and praise music. After considerable public outcry, this was restored, and continues to run to this date.

Along with WSB-FM, this station is the primary entry point (PEP) for Emergency Alert System messages for the state of Georgia. In an emergency, the two stations receive alerts via secure networks directly from the U.S. president, the Georgia Emergency Management Agency, and the National Weather Service. All other broadcast stations and cable TV systems in metro Atlanta must monitor these two stations at all times with their EAS equipment. Alerts are then relayed across the state by other stations.