WTVB

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WTVB

City of license	Coldwater, Michigan
Broadcast area	[1] (Daytime) [2] (Nighttime)
Branding	Voice of Branch County
Slogan	We're the Voice of Branch County
Frequency	1590 kHz
Format	Full Service/Oldies
Power	5,000 watts (Daytime) 1,000 watts (Nighttime)
Class	B
Callsign meaning	We're The Voice of Branch County (formerly W Twin Valley Broadcasters)
Owner	Midwest Radio Group
Website	http://www.wtvbam.com/

WTVB, AM 1590, is a regional radio station located in Coldwater, Michigan. It carries largely oldies music and local news and sports, with the ABC Radio Network as its source for national news and for its music format (ABC Oldies Radio) as well. Midwest Communications owns WTVB-AM.

The call letters originally stood for Twin Valley Broadcasting and are in no way connected to any television station, although the station bills itself as "The Voice of Branch County. The "valleys" mentioned (ironically Coldwater is in one of the highest parts of southern Lower Michigan) are apparently the short Coldwater River and the St. Joseph River in south-central Michigan.

WNWN-FM Radio (FM 98.5) "WIN 98-5," licensed to Coldwater and now a country music station primarily targeting the Battle Creek and Kalamazoo areas, was originally WANG-FM at 98.3, the FM signal that duplicated WTVB when FM radio was new. Like most AM radio stations, WTVB's signal was drastically weakened at night and endured severe interference during thunderstorms.