WTRU
From Wikipedia, the free encyclopedia
WTRU was a 5 kw AM radio pop music radio station from the mid 1950s until the late 1970s, originating from Muskegon, Michigan. Its frequency was 1600 kHz. Despite the weak signal, WTRU was once one of the most listened-to and most influential contemporary hits stations in Michigan.[citation needed] The station's influence and popularity waned with the waxing of FM radio in the late 1970s.
In the 1970s, during its peak of popularity, its slogan was "The TRU spirit of America". During the station's later years, one of the DJs, Larry Allen, hosted an FM-like program called "Spectrum" on late Saturday nights. This program rivaled the FM stations of the day.[1]
In the late 1980s, AM 1600 again became a top-40 station, called by WSNX-AM, a simulcast of WSNX-FM. Later, the frequency was used for sports-talk WSFN. Later still, the station switched to an urban contemporary format with the call letters WMHG ("Magic"). Today, the station continues with the WMHG calls and "Magic" name, but the format is now a pop standards/oldies mix known as "Stardust" from ABC Radio Networks.
In the early part of the 21st century, a number of Christian music stations in North Carolina opened with the WTRU callsign. Today 830 AM - WTRU is owned and operated by Truth Broadcasting and broadcasts predominantly preaching and teaching on Christian- and Bible-based topics in central North Carolina. Truth Broadcasting is owned by Stuart Epperson, Jr., son of Stuart Epperson, Sr., named by Time Magazine as one of America's 25 most influential evangelicals.
[edit] External links
- Central North Carolina Voice of Truth - Current home of the WTRU callsign
