WTDY

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Madison 1670 The Pulse
Broadcast area	Madison, Wisconsin
Branding	Madison 1670, The Pulse
Slogan	Your City, Your Station
Frequency	1670 (kHz)
Format	Talk
Power	10,000 watts Day / 1,000 watts Night
Class	B
Owner	Mid-West Family Broadcasting
Website	www.madison1670.com.com

WTDY is an A.M. talk station in Madison, Wisconsin, owned by Mid-West Family Broadcasting. It began operating in 1948 as WISC. The call letters were later changed to WISM. For years, WISM was the popular Top 40 radio station in Madison. In the mid-1980's, the WTDY call letters were adopted. They originally stood for "Today Radio" a format that featured a mix of music, news, sports and weather. WTDY was also an early carrier of both Rush Limbaugh and Coast to Coast AM with Art Bell until Clear Channel forbid non Clear Channel stations from airing those programs. It currently carries mostly local programming and some evening syndicated shows. The web link for this station is www.madison1670.com.com

Contents 1 Programming 2 Broadcasting 3 John "Sly" Sylvester 4 Station Logo History

[edit] Programming

Weekday Schedule

12mid-5am John and Jeff (syndicated)

5am-6am The Wisconsin Farm Report with Pam Jahnke (syndicated state-wide, originating at WTDY)

6am-9am The Morning Pulse with Glen Gardner (local)

9am-11am New Ground with Casey Hoff (local)

11am-2pm Madison's Midday Maverick with John "Sly" Sylvester" (local)

2pm-5:30pm The Wisconsin Guys with Shawn Prebil and Chris Murphy (local)

5:30pm-6pm The CBS Evening News and local 20/20 news and sports updates

6pm-7pm On-Air with In Business (local)

7pm-9pm The Radio Factor with Bill O'Reilly (syndicated)

9pm-12mid The Alan Colmes Show (syndicated)

[edit] Broadcasting

Currently, WTDY broadcasts from it's Madison,WI studios at 730 Ray-O-Vac Dr. on the far west side of Madison. It's single tower is located on Syene Rd. in the nearby town of Madison, sharing a site with it's sister station La Movida(WLMV). WTDY broadcasts at 1670 kHz on a non-directional-2 pattern antenna with daytime transmitting power of 10,000 Watts reduced to 1,000 Watts at sunset.

[edit] John "Sly" Sylvester

The most well known figure employeed by WTDY is John Sylvester who is also known as "Sly in the Morning" and "Sly the Mid-Day Maverick". Sly has been a fixture in the Madison Media Market since the 1980's.

[edit] Station Logo History

Current Logo ("Madison 1670 The Pulse")	Previous Logo ("Madison's Progressive Talk")	Previous Logo ("1670-WTDY")	Previous Logo ("Today's Talk")
Previous Logo ("News/Talk 1480")	Mid-70's WISM Logo ("WISM IS MADISON")