WSNP
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| WSNP | |
| Broadcast area | South Bristol/Rochester |
|---|---|
| Branding | "SNAP 107.3" |
| Slogan | "Feel The Energy" |
| First air date | 1947 |
| Frequency | 107.3 (MHz) |
| Format | Rhythmic Adult Contemporary |
| ERP | 650 watts |
| Class | A |
| Callsign meaning | SNaP (Named after the Dance music act of the same name; They kicked off their format with "The Power") |
| Owner | Clear Channel Communications |
| Website | SNAP 107.3's homepage |
WSNP, also known as SNAP 107.3, is an FM radio station airing a Rhythmic Adult Contemporary format. The Clear Channel Communications outlet broadcasts at 107.3MHz with an ERP of 650 watts. Their city of license is South Bristol, New York; however, it is programmed and operated by Clear Channel's Rochester, New York cluster.
[edit] History
The station now known as WSNP signed on as WVBT, on the 101.9 frequency, in 1947 as part of the Rural Radio Network.
By 1991, the station had moved to its current frequency as WFUD, and in early 1994 they flipped to Smooth Jazz as WRCD. But by 1995 they would flip formats to Modern Rock/Alternative as WNVE ("The Nerve"), where it would enjoy a very good loyal listenership.
In the 1990s, WNVE broadcast on two frequencies, 95.1 and 95.5 and also transmitter 236B to gain a better signal coverage throughout southern Rochester. The Howard Stern Show was brought to Rochester over the Nerve's airwaves in 1993 and lasted until Stern moved to satellite radio. By 1997, in an effort to compete with the highly-rated powerhouse 96.5 WCMF, the playlist was altered to include more Classic Rock, as well as Modern and Alternative Rock At some point after 2000, The Nerve moved from 95.1/95.5 to 107.3. With the loss of Howard Stern in 2006 (as well as the reduction of the usual playlist to about 20 songs), ratings fell dramatically.
But that would all change on September 1, 2006 when it stunted with a "Wheel Of Formats" under the moniker "Huge 107.3" in conjunction with the local automobile dealership. After six days of stunting, the format landed on a broad-based Rhythmic/Pop Contemporary hits direction. The station has also picked up "Wake Up With Whoopi" for mornings.
Interesting to note that many Nerve rock DJ's doubled as news anchors for the comparatively conservative all news-talk WHAM 1180-AM, notably Joe Lomanico (who on Saturday mornings was "JoLo" with popular jock "E-man" on the Nerve). An April Fool's Day prank in 2000 had conservative Republican talk show host Bob Lonsberry play music on The Nerve while E-man hosted a talk show over on WHAM.
Like its former Rural Radio Network sister WLKK, WSNP has struggled to gain ratings in the Rochester market due to the fact that its tower is located a fairly long distance from that city and its signal is weak. Its signal and location is more fit to serve the western Finger Lakes region.
[edit] External links
Primary Rochester Stations: 88.1 | 88.5 | 89.3 | 89.7 | 90.1 | 90.5 | 91.5 | 92.5 | 93.3 | 94.1 | 95.1 | 96.5 | 97.9 | 98.9 | 99.7 | 100.5 | 101.3 | 102.3 | 102.7 | 103.9 | 104.9 | 105.9 | 106.7 | 107.3
Suburban Stations: 89.1 | 89.3 | 89.7 | 103.5 | 107.7
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