WSAW-TV

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WSAW-TV
Wausau, Wisconsin
Branding	Newschannel 7
Slogan	On your side
Channels	7 (VHF) analog, 40 (UHF) digital
Translators	57 W57AR Sayner
Affiliations	CBS
Owner	Gray Television
Founded
Call letters meaning	Phonetically short for WauSAu, Wisconsin, also similar to original calls
Former callsigns	WSAU-TV (1953-81)
Former affiliations	NBC (secondary, 1954-65) ABC (secondary, 1954-66) DuMont (secondary, 1954-65)
Website	www.wsaw.com

WSAW-TV, channel 7, is a CBS television affiliate serving north central Wisconsin, USA. It is owned by Gray Television and its city of license is Wausau, Wisconsin. Its transmitter is located in Wausau.

[edit] History

WSAW signed on the air on October 23, 1954, as WSAU-TV, an affiliate of all four networks at the time (CBS, ABC, DuMont, and NBC). By 1965, it was sharing ABC with WAOW, and in 1966 WSAU lost ABC when WAEO-TV (now WJFW-TV) signed on from Rhinelander. That left WSAU with CBS, its current affiliation. In the Fall of 2006, they added MyNetworkTV to its DT2 subcarrier.[1]

In 1981, the station changed its call letters to WSAW-TV after its owners sold the AM and FM sister stations.

[edit] Previous logos

Previous WSAW logo, used from 1999 until early 2006.

[edit] External links

• Station website
• Transdiffusion: A look at WSAW from the early-1980s, and how it compares to British television
• Query the FCC's TV station database for WSAW
• Aerial view of studio on Wikimapia