Wrigley's Spearmint
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Wrigley's Spearmint is a brand of Wrigley's chewing gum. Wrigley's launched the brand in 1893 and markets the gum as its classic brand, although the company's brand Juicy fruit has been on the market slightly longer. As the name implies the gum is flavored with the spearmint plant.
Although the chewing gum was pulled out of the market during the second world war, Wrigley's launched a successful campaign to keep it in the minds of customers.
In 2004, it was relaunched in the US and UK with the slogan "even better, longer lasting".
The gum contains the food preservative BHT, a suspected carcinogen. Despite it not being a sugarless gum, in 2003 Wrigley's replaced some of the sugar with aspartame and Ace K, both artificial sweeteners.
[edit] External links
| Wm. Wrigley Jr. Company | |
|---|---|
| William Perez, CEO & president • William Wrigley, Jr. II, chairman | |
| Past CEOs and presidents: William Wrigley Jr. • Philip K. Wrigley • William Wrigley III • William Wrigley, Jr. II | |
| Chewing gum | |
| Airwaves • Big Red • Doublemint • Eclipse • Excel • Extra • Freedent • Juicy Fruit • Orbit • Spearmint • Surpass • Winterfresh | |
| Bubble gum and candy | |
| Alpine • Altoids • Big League Chew • Bubble Tape • Hubba Bubba • Life Savers • Creme Savers | |
| See also | |
| Wrigley Building • Wrigley Field (Chicago) • Wrigley Field (Los Angeles) • Wrigley Institute for Environmental Studies • Wrigley Square | |
Annual revenue: $517 million USD (FY 2005) | Employees: 14300 | Stock symbol: NYSE: WWY | Website: www.wrigley.com/ |
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