WPUR

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WPUR Cat Country 107.3
City of license Atlantic City, New Jersey
Broadcast area Atlantic City, New Jersey
Branding "Cat Country 107.3"
Slogan "Continuous Country Favorites"
First air date February, 1998
Frequency 107.3 (MHz)
Format Country
ERP 25,000 watts
Callsign meaning WPURrrrr (cat purr)
Owner Millennium Radio Group
Website catcountry1073.com

WPUR is a country radio station in Atlantic City, New Jersey, broadcasting at 107.3 MHz FM.

WPUR is more commonly known as Cat Country 107.3.


Contents

[edit] 107.3/Atlantic City History

107.3 in Atlantic City, New Jersey, was granted the random WZZP call sign on March 17, 1997, and went on the air in February, 1998, with a variety of stunt formats. On February 28, 1998, WZZP signed on with a mix of classic rock, oldies, and newer songs. This test broadcast was erratic and mostly heard on weekends through March 17, 1998; chief engineer Tom McNally was the first voice heard on the station, as a "conducting equipment tests" message aired between the music. On April 9 and 10, 1998, WZZP broadcast a mix of country songs. Later on April 10 and into April 11, area listeners were inundated with the song "Tubthumping" by Chumbawumba over and over. April 12 to April 14 brought yet another stunt, this time all classic rock songs as "ZZ-107." From April 14 to April 17, CHR was featured with ID's only saying "107.3." This was expanded upon from April 17 to April 25, when more CHR songs were added to the playlist and ID's were now "ZZ-107 The Zipper!" Then, on April 25, 1998, "Fun 107" debuted with a Rhythmic CHR format, which was easy to do since WZZP's sister station in New Bedford, Massachusetts, was "Fun 107." Most people thought this was going to be the final format, but it was just another long drawn-out stunt that ultimately lasted for a little over two months. On June 29, 1998, the real format and name finally debuted: "Cat Country 107.3". The call letters officially changed to WPUR on July 20, 1998.

Cat Country 107.3 is currently Arbitron rated #1 (12+) in the Atlantic City Metro and the Atlantic City TSA.


[edit] WPUR Ownership

Spring Broadcasting, LLC, purchased the construction permit for 107.3 in Atlantic City from Radio-Vision II in the late 1990s. In November, 1999, Citadel Communications entered the Atlantic City market as it purchased Spring Broadcasting. In July, 2001, Citadel Communications sold WPUR and its Atlantic City sister stations to newly formed Millennium Radio Group for $19.4 million.


[edit] WPUR Positioning

WPUR positions itself as "Cat Country 107.3," playing "continuous country favorites." Originally, WPUR was positioned as "South Jersey's Hot New Country."


[edit] WPUR Technical

WPUR is a class-B1 directional FM radio station, operating with 13,500 watts ERP from an antenna 137 meters / 450 feet high (HAAT) on top of the Trump Taj Mahal casino on the Atlantic City boardwalk. WPUR had a severe null in its signal over land until WSNJ-FM 107.7/Bridgeton, NJ, went off the air in February, 2004. When WSNJ-FM went off the air, WPUR was able to bring a full 25,000 watt ERP signal over land. Technically, the signal remains directional, with a slight null over the Atlantic Ocean.


[edit] Charity Work

WPUR supports local non-profit organizations throughout Southern New Jersey. In addition, since 2000, WPUR has held annual two-day radiothons for St. Jude Children's Research Hospital, raising over $871,000, and also holds a yearly quest for One Million Pennies for St. Jude Children's Research Hospital.


[edit] On-air schedule

[edit] Weekdays

  • 5:30AM to 10AM - Joe Kelly, Program Director
  • 10AM to 3PM - Lexi Carter
  • 3PM to 7PM - Chris Coleman, Assistant Program Director / Public Service Director
  • 7PM to Midnight - The Big Time with Whitney Allen

[edit] Weekends

  • Various Shifts - Cathy Taylor
  • Various Shifts - John Reed
  • Various Shifts - Cowboy Kenn
  • Various Shifts - David Allen Pratt

[edit] Past On-air Staff Members

  • Andy Harris, now at WDSD-FM/Dover, Delaware
  • Elaine Everett, most recently at WIL-FM/St. Louis, Missouri
  • Josie Blaine
  • Lyndsay Harris

[edit] Specialty Programming

  • Saturday 6AM to 9AM - Country Countdown USA with Lon Helton
  • Saturday 7PM to Midnight - The Big Time Saturday Night with Whitney Allen
  • Sunday 6AM to 8AM - Cat Classics with Chris Coleman
  • Sunday 8AM to Noon - Country Top 40 with Bob Kingsley


[edit] External Links


FM radio stations in the Atlantic City-Cape May market (Arbitron #139)

By frequency: 88.9 | 89.7 | 90.5 | 91.3 | 91.7 | 95.1 | 96.1 | 96.9 | 97.3 | 98.3 | 99.3 | 100.7 | 102.7 | 103.7 | 104.9 | 107.3

By call letters: WAJM | WAYV | WFPG | WJSE | WLFR | WMGM | WNJN | WPUR | WRTQ | WSJO | WTKU | WTTH | WWFP | WXKW | WZBZ | WZXL

See also: Atlantic City (FM) (AM)

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