WOLT-FM
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| WOLT-FM | |
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| Broadcast area | Greenville-Spartanburg, South Carolina |
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| Branding | 103.3 WOLT |
| Slogan | Best of the 60's & 70's |
| Frequency | 103.3 MHz |
| Format | Oldies |
| ERP | 2700 kW |
| Class | Class A FM STATION |
| Former callsigns | WRDQ 1991, WLYZ 1992, WXWZ 1995 |
| Owner | Davidson Media Group |
| Website | http://www.wolt-fm.com |
WOLT-FM is a radio station licensed to Greer, South Carolina. Owned by Davidson Media Group and broadcasting at 103.3 FM, the station airs a 60s/70s Oldies format with even a few 50s/early 60s songs every hour. The slogan is "The Best of the 60s and 70s." The studios are located in Greenville, South Carolina at 225 South Pleasantburg Drive. The Awake With Drake morning program is broadcast from Spartanburg, South Carolina at 6665 Pottery Road. WOLT-FM has coverage across the Upstate in Greer, Spartanburg, Greenville, Gaffney, Union, Simpsonville, and Laurens.
[edit] History
Licensed to Greer throughout its existence, 103.3 originally signed on as WRDQ in 1990 with a signal that covered the eastern half of the Greenville/Spartanburg radio market. Was purchased by the owners of 103.9 WLWZ/Easley in 1992 and became WLYZ, simulcasting their Urban Contemporary format to the Spartanburg part of the market as "Double Z".
In late 1994, then station owner, Emerald City Broadcasting, purchased WWMM 107.3 and moved the Urban format and airstaff to the new station since it had a much stronger signal than the 103.3/103.9 simulcast. WWMM was relaunched as WJMZ "107.3 Jamz", while the 103 simulcast became Alternative Rock "103-X" with 103.3 picking up the WXWZ call sign and 103.9 picking up the WXWX call sign in early 1995. 103-X was the first Alternative Rock station in the market, but the same signal problems that the station(s) had remained.
On January 1st, 1996, 103-X added Howard Stern's radio show for mornings, but was was faced with a backlash from both radio listeners and advertisers that lasted for weeks. During that time Emerald City decided to sell out to Entercom, so 103-X changed formats to Oldies in February, 1996, with the call letters WOLI (103.9) and WOLT (103.3) added a few months later. The station(s) were on satellite for the next few years and in late 1999, a local airstaff was finally added.
In November, 2000 the station jumped on the 80's Oldies bandwagon that was going on at the time, becoming "Star 103", but retained the call letters for both stations. The syndicated Bob & Sheri radio show was added as well as a new airstaff. Over time, the station slowly evolved toward Classic Hits, but kept the Star 103 handle. In late 2003, the station changed its format to a Contemporary Christian/Country hybrid as "The Walk". In 2005, Entercom sold WOLT-FM 103.3, WOLI-FM 103.9, & WSPA AM 910 stations to Davidson Media Group, while retaining "The Walk" and placing it on its newly acquired 106.3 (WGVC-FM) signal.WOLI-FM 103.9 was WOLI-AM 910 to air a Spanish Format.
[edit] Past Formats
- Urban Contemporary "Double Z" 1992-1995
- Alternative Rock "103-X" 1995-early 1996
- Oldies WOLI Easley "Oldies 103" early 1996-2000
- 80's hits & oldies WOLI Easley "Star 103" 2000-03
- Christian contemporary-country WOLI Easley 2003-05
- Urban Gospel 2005-2006
- Oldies 2006-present
[edit] External links
Homepage www.wolt-fm.com
Awake with Drake www.Awakewithdrake.com
Davidson Media Group www.davidsonmediagroup.com
| FM radio stations in the Greenville-Spartanburg (Upstate South Carolina) market (Arbitron #60) | ||
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By frequency: 90.1 | 92.5 | 93.3 | 93.7 | 94.5 | 95.3 | 95.9 | 96.7 | 98.1 | 98.9 | 100.5 | 101.1 | 102.5 | 103.1 | 103.3 | 103.9 | 104.1 | 104.9 | 105.3 | 106.3 | 107.3 Charleston (FM) (AM) | Columbia | Florence | Greenville-Spartanburg (FM) (AM) | Hilton Head | Myrtle Beach | Rock Hill (FM) (AM) |
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