WOKY
From Wikipedia, the free encyclopedia
| WOKY | |
 |
|
| Broadcast area | Milwaukee, Wisconsin |
|---|---|
| Branding | "AM920 WOKY", "Mighty 92" |
| Slogan | "Top 40 Hits of the 60's and 70's" |
| Frequency | 920 (kHz) |
| Format | Oldies |
| ERP | 5000 watts (day), 1000 watts (night) |
| Class | B |
| Callsign meaning | "MILWOKY" |
| Owner | Clear Channel Communications |
| Website | www.mighty92.com |
WOKY (920 AM) is a Milwaukee, Wisconsin radio station, known as "Mighty 92". They broadcast an oldies music format emphasizing hit songs from the 60s and 70s. WOKY is owned by Clear Channel Communications, with sister stations WRIT-FM, WQBW, WKKV, WMIL-FM and WISN-AM.
[edit] History
WOKY is legendary in Milwaukee. It began in 1950 and served as the city's premier Top 40 station during most of the 1960s and early 1970s, and was known as the "Mighty 92". Due to competition from FM stations, WOKY shifted to an adult standards format in the early 1980s.
WOKY is famous for pioneering marathons of Christmas music beginning on Thanksgiving Day and continuing through the holiday season, beginning in 1993. The idea subsequently spread to other stations, and after September 11, 2001, many more stations (chiefly Adult Contemporary in format) around the country picked up on the idea of all holiday music. The Dial Global standards format heard on WOKY during non-local dayparts also shifts to 100% Christmas music between Thanksgiving and the day after Christmas.
To keep up with demographic trends, WOKY tweaked their format over the years, gradually shifting to a middle of the road/oldies hybrid that mixed uptempo 1950s-1970s oldies with classic and current adult contemporary music, with artists such as Frank Sinatra, Neil Diamond and The Carpenters being mainstays of the format. On Fridays, starting in 2005, WOKY began programming oldies for the entire day, complete with old jingles and other elements. For many years, WOKY was a success in the ratings, though many of its listeners were older than the demographics that many advertisers actively seek.
On January 2, 2007, after concluding their Christmas holiday programming, WOKY came back with a new approach, an oldies format emphasizing hit songs from the 1960s and 1970s. The "Mighty 92" name returned full-time, as did many of the classic jingles the station played in its Top 40 heyday. On nights and weekends, the station uses Dial Global's satellite-delivered "Oldies Channel" service.
WOKY was briefly the Milwaukee outlet for the syndicated Delilah love songs show, previously heard on the late WLTQ 97.3 FM (now WQBW). Delilah is now heard in Milwaukee on WMYX-FM.
The station is also the home for Milwaukee Panthers basketball game broadcasts.
[edit] External links
| AM radio stations in the Milwaukee-Racine, Wisconsin market (Arbitron #36) | |
|---|---|
| By frequency: |
540 | 620 | 860 | 920 | 1050 | 1130 | 1250 | 1290 | 1340 | 1400 | 1460 | 1470 | 1510 | 1540 | 1560 | 1640 |
| By callsign: |
WAUK | WBJX | WBKV | WGLB | WISN | WJYI | WKSH | WLIP | WMCS | WNOV | WOKY | WRJN WRRD | WSSP | WTKM | WTMJ |
