WOAY-TV

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WOAY-TV
Oak Hill / Beckley, West Virginia
Branding TV4, NewsWatch 4
Channels 4 analog,
50 digital
Affiliations ABC
Owner Thomas Broadcasting Company
Founded December 14, 1954
Call letters meaning WOAK, standing for OAK Hill was intended, but handwritten application was misread by FCC
Former affiliations Dumont
CBS
UPN (secondary)
Website woay.com

WOAY is a television station in southern West Virginia. It is owned locally, by Thomas Broadcasting. It is affiliated with ABC. It is located in Oak Hill, West Virginia, although it identifies itself as "Oak Hill/Beckley".

The station operates on a very low budget, owing to the small and declining population in its market, and the accompanying low advertising rates it can charge.

In previous decades, the station was known throughout the area for a very theatrical professional wrestling show that it produced itself with local "talent", however, this ended after the fire, in which shortly after Thomas Broadcasting took over ownership in 1979, the station's main studio, control room, office and transmitter building burned to the ground. The station's studio, control room and transmitter were relocated and rebuilt in the adjacent wrestling arena, where they remain today.


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