WMXB

From Wikipedia, the free encyclopedia

WMXB, is an FM radio station licensed to Richmond, Virginia. It broadcasts on 103.7 MHz. Originally known as WFMV in 1961, it was Virginia's first FM station to broadcast in multiplex stereo. The current WMXB call letters were adopted in 1988.

Contents 1 History 2 Sources 2.1 Internet 3 External links

[edit] History

The station first came on the air in 1961 as a classical music station WFMV (with call letters which stood for Fine Music Virginia) and was later sold to a group of Fidelity Bankers Life Insurance Company, which worked out an Local Management Arrangement with brothers J. Sargeant Reynolds and Major Reynolds who were on the Fidelity board and already owned local station WGOE. WFMV was then co-located in with WGOE in their Willow Lawn studios in Henrico County and continued their classical music format. The station was later sold to Ben Thomas, of Greencastle, Pennsylvania, who moved the station into two trailers at the transmitter site in Bon Air, Virginia.

In 1969 the station was sold to EZ Communications, a company founded by Art Kellar that pioneered "easy-listening" radio in major markets including WEZR FM (Manassas, Virginia) in Washington, DC. EZ Communications changed the call sign to WEZS. After a brief skirmish and with loyal WFMV listeners and assistance from the new owners in moving the classical format to WRFK (FM), a non-profit station, the easy listening format was very successful in Richmond as it had been in the Washington DC metro market. Popular Richmond TV News anchor Sabrina Squire started her career at WEZS as an overnight DJ, and renowned talk show host Bob Lassiter spent six months there in the mid 1970s.

In 1970, the station started the first local progressive rock show on FM in Richmond on Friday and Saturday nights between Midnight and 3 AM which was hosted by local movie critic Jerry Williams called "Veronica Lake" (inspired by an old Hollywood actress of the 1940s). The show would start out with Williams saying "Quack Quack..Veronica Lake". The show garnered a cult audience, but only stayed on the station until early 1971 when the station decided to take it's "Easy listening" format to 24 hours a day.

Other EZ Communications stations which used the easy listening format to find profitability in emerging FM markets were WEZC (FM) 104.7 MHz in Charlotte, North Carolina, and WEZB (FM) 97.1 MHz in New Orleans, Louisiana. In the years following, EZ Communications grew from a five station chain to the Federal Communications Commission FCC maximum limit of the era, with stations in FM markets from Miami, Florida to Seattle, Washington.In 1982,as many stations around the country were doing facing the influx of younger baby boomers coming into the target age group of the Easy listening format,WEZS ditched the old "Easy" instrumental format and switched to a soft adult contemporary format as EZ 104,playing music by such artists as The Carpenters,Kenny Rogers and Barry Manilow and using the a "Four in a Row" format,and eventually promoting themselves as "Four in a row,fourever EZ104 FM.

By 1985, EZ Communications was # 12 in the Top 25 Radio Groups in the U.S. measured by numbers of listeners as measured by Arbitron (spring 1995).Very popular WTVR-FM Morning personality Bill Bevins spent 15 years at the station first in mornings,then afternoons,then back to mornings.Local legend Steve "Mr. Beach" Leonard's popular "Sunday Night Beach Party" ran on the station until 1996. In 1987, EZ sold the station to Ragan Henry Broadcasting of Philedelphia.At that time it changed calls to WMXB and dropped the "4 in a row" stance and became known as "B103.7 The Best Mix of the 60s 70s and 80s". ( In the early 1990s , EZ Communications itself merged with American Radio Systems , known as ARS Broadcasting , who were in turn , later sold to Infinity Broadcasting , now CBS Radio. )

In 1990, the station was sold to Radio Ventures which moved format intro a more up tempo "Hot Adult Contemporary" format,jettisoning the softer tracks like The Carpenters & Manilow for more uptempop artists like Gloria Estaphan,Ace of Base, and Bruce Springsteen.Liberty Broadcasting (which entertainer Merv Griffin was an investor ) took over the station in 1993 and the format became "Adult" Top 40,adding vintage Top 40 hits from the seventies and eighties.At the end of 1995 , longtime morning personilty Bill Bevins ( who had been reassigned to the midday shift to make way for new morning mam Mike McCarthy ) ended his run at the station to take on Mornings at crosstown WTVR-FM /Lite 98.In 1996 the station was sold to SFX Broadcasting,jettinsoned what was left of the mainstream music, and the station shifted to a more "Modern" adult format with a Modern rock lean that included such artists as No Doubt, Collective Soul and Alanis Morrisette.( The new owners also dropped the longtime " Sunday Night Beach Party " as well ). The station ownership went thru several corporate mergers, from SFX, to Capstar, and finally AMFM. When AMFM merged with Clear Channel, WMXB,along with several other stations owned by both AMFM and Clear Channel were spun off to Cox Radio who adjusted the station back to a mainstream Hot A/C format.In March of 2003,in an attempt to dethrown market leader , Soft Adult Contemporary WTVR-FM ( Lite 98 ) the station dumped the hot A/C format and B103 Logo for a soft A/C format that leaned toward current,eighties and nineties titles and called it "Mix 103.7".Unable to make headway against WTVR-FM, The station since then has gradually added back more uptempo titles.

WMXB has not seen ratings success since becoming Mix 103.7. The station recently let go morning co-host Linda Thomas, 16 year afternoon drive host Jon Barry, longtime news and public affairs director Leslie Taylor (the last surviving personality from the station's EZ Communications days), and has transferred longtime middays host Sheri Blanks to sales. A recent e-mail from a Cox Radio staff member has been "leaked" to the public that 103.7's AC format could be "altered" soon. Radio discussion boards pointed out that 103.7 could switch to Cox's "80's and More" Point format as early as April 3rd.

[edit] Sources

[edit] Internet

• Fisher, Mark D. (2005) A Brief History of WFMV: Virginia's first stereophonic good music station, Richmond Radio Group on Yahoo; Richmond, VA

• Washington, D.C. AM Station History by Thomas H. White

[edit] External links

• Washington, D.C. AM Station History by Thomas H. White