WMJJ
From Wikipedia, the free encyclopedia
| WMJJ-FM | |
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| City of license | Birmingham, Alabama |
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| Broadcast area | Birmingham |
| Branding | Magic 96.5 |
| Slogan | Birmingham's Biggest Variety |
| First air date | December 26, 1982 |
| Frequency | 96.5 MHz |
| Format | Oldies/Adult Contemporary |
| ERP | 100,000 watts |
| Class | C0 |
| Callsign meaning | MJJ=Magic |
| Owner | Clear Channel Communications |
| Website | www.magic96fm.com |
WMJJ, "Magic 96.5 FM", is a Clear Channel-owned Oldies/Adult Contemporary radio station that broadcasts from Birmingham, Alabama. Other stations in the Birmingham market owned by Clear Channel include WDXB-FM (102.5), WQEN-FM (103.7), WENN-FM (105.5), and WERC-AM (960). It is consistently one of the highest rated stations in the Birmingham market.
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[edit] History
Throughout the 1970’s, there was very little choice in FM programming in Birmingham; most stations were either easy listening or album rock stations. 96.5 FM was the home of WQEZ-FM “your ‘Q’ to easy listening”. The format consisted of instrumental music and soft vocals. The station was sold in 1982 to Capitol Broadcasting, a company owned primarily by radio group owner Ken Johnson. Ray Quinn, who had been Johnson's General Manager at his property in Louisville, KY (WRKA) moved to Birmingham and built a new management team and changed its format to adult contemporary on December 26 of that year. Until this time there were no FM stations in the market with this format. The stations that came closest to filling this niche were WSGN-AM, WAPI-AM and Top-40 station WKXX. The new name of the station was Magic 96, and it has retained that name and format since then.
Quinn's original team included program director Bill Thomas (Michael Stainback). Sales team leadership included Steve Streiker who was General Sales Manger from 1983 until 1985.
Magic 96 was one of the 1980s seminal "A/C" (Adult Contemporary radio stations. Innovations in programming, audience promotion, advertising sales management, advertising inventory management and pricing, were pioneered at WMJJ and were widely emulated by stations in other radio markets.
[edit] Current programming
From 2000 until 2002, the station had a harder edged format, leaning towards hot adult contemporary. Lack of ratings success, plus the fact that it was competing with co-owned WQEN, forced the station to segue to its present focus.
Currently, the playlist of Magic 96.5 is heavy on oldies from the 1960’s and 1970’s, with a very few current soft rock hits. From noon on Friday until 12:00 midnight on Sunday, the station features a “Songs You Can Sing Along to Weekend”, playing all oldies, with an all-disco show from 7 PM to midnight Saturday.
WMJJ also switches its programming to all Christmas music each year, usually starting in mid-November and returning to regular programming December 26.
[edit] Current weekday broadcast personalities
- Rob Conrad and Shannon Stevens, 5:30-9:00
- Erika Woode, 9:00-2:00
- Jeff "J.T." Tyson, 2:00-7:00. Tyson is also the host of the morning drive talk program on sister station WERC
- Delilah After Dark, 7:00-12:00
[edit] External links
| FM Radio stations serving the Birmingham / Anniston/ Gadsden area (Arbitron #56) | |
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WBRC 87.7¹ | WLJR 88.5 | WBFR 89.5 | WBHM 90.3 | WJSR 91.1 (covers the northern half of the city) | WVSU 91.1 (covers the southern half of the city) | WGIB 91.9/101.5 | WPHC 92.5 | WDJC 93.7 | WYSF 94.5 | WBHJ 95.7 | WMJJ 96.5 | WNCB 97.3 | WKLD 97.7 (Oneonta: covers northern suburbs) | WHPH 97.7 (Jemison: covers southern suburbs) | WBHK 98.7 | WZRR 99.5 | WJOX 100.5 | WYDE 101.1 | WDXB 102.5 | WQEN 103.7 | WZZK 104.7 | WENN 105.5 | WBPT 106.9 | WUHT 107.7 ¹ Audio for TV channel 6 (Fox) |
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WJCK 88.3 | WKNG 89.1 | WGRW 90.7 | WTBJ 91.3 | WPIL 91.7 | WLJS 91.9 | WTDR 92.7 | WHMA 95.5 | WVOK 97.9 | WTRB 98.3 | WRHY 105.9 | |
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WTBB 89.9 | WSGN 91.5 | WGMZ 93.1 | WKXX 102.9 | WQSB 105.1 | |
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