WMFX
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| WMFX | |
| City of license | St. Andrews |
|---|---|
| Broadcast area | South Carolina |
| Branding | "Fox 102" |
| Slogan | "Columbia's Home For Classic Rock" |
| First air date | 1983 |
| Frequency | 102.3 (MHz) |
| Format | Classic Rock |
| ERP | 6,000 watts |
| Class | A |
| Callsign meaning | "W"e're the "M"idlands "F"o"X" |
| Owner | Inner City Broadcasting |
| Website | http://www.fox102.com |
WMFX, known as Fox 102, is a radio station licensed by the FCC to St. Andrews, South Carolina. It broadcast on 102.3 FM with a effective radiated power of 6kw.
[edit] Station History
102.3 first signed on as WTOX in late 1983. Less than a year later, it became WWGO, known as "Go 102", with a hybrid of Oldies and Adult Contemporary music. This format proved disastrous in the ratings and the station made a brief attempt at Top 40 before being sold in early 1987. New owners changed the format to Album Rock, with a lean musically toward Classic Rock as Fox 102 with the new call letters of WMFX. The changes paid off as the station was usually placed within the Top 5 of the Arbitron ratings since that time.
In 1994, the station adjusted it's format further toward Classic Rock and added the syndicated John Boy and Billy show for mornings.
[edit] External Links
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