WLYT-FM

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WLYT-FM
City of license	Hickory, North Carolina
Broadcast area	Charlotte, North Carolina
Frequency	102.9 (MHz)
Format	Adult Contemporary
Callsign meaning	LYT = a play on Light or Lite
Owner	Clear Channel Communications
Website	http://www.wlyt.com

WLYT-FM is Lite 102.9, the adult contemporary music station serving the Charlotte, North Carolina area. Although licensed to Hickory, NC, the main studios are located at 801 Woodridge Center Drive, just off the Billy Graham Parkway near Charlotte/Douglas International Airport. The station is owned and operated by Clear Channel Worldwide.

Lite 102.9 serves its listeners an extra long set of "The Best Variety of Yesterday and Today," and during the holiday season, it treats its listeners to "Continuous Christmas Favorites." Lite 102.9 had featured a "70's Flashback Weekend" every weekend since late 2004 through 2005, but discontinued this tradition after the slogan changed from "Continuous Lite Favorites" to "The Best Variety of Yesterday and Today."

The station's history in Charlotte began in 1987 with a signal boost and a move from Hickory (where it was WHKY-FM). WRLX "Relax 102.9", a beautiful music station, promoted itself with images of a pair of retirement-age punk rockers, intended to humorously illustrate how the competition apparently viewed the station's target audience. In 1989, the station changed its call letters to WEZC and its name to EZ 102.9, gradually adding more vocals during the summer to make the transition from beautiful music to MOR. In 1993, the name changed again to Lite 102.9 as the station moved to soft adult contemporary, and the letters switched to WLYT in 1995. Over the years, as the definition of soft adult contemporary has changed, WLYT has evolved. In fact, "soft" can no longer be used to describe some of the older songs in special programs, such as the "80s at 8" on the morning show, the "Retro Lunch" on weekdays, "Disco Inferno" on Friday afternoons, and special weekend programs of classic songs.

[edit] External link

• Lite 102.9's website