WLKK
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WLKK is an FM radio station located in Wethersfield Township, New York. Broadcasting on the frequency of 107.7 MHz, the station is currently owned by the Entercom Communications Buffalo cluster, operates an adult album alternative format, and is branded as "107.7 The Lake."
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[edit] History
The FM station on 107.7 at Wethersfield originally started broadcasting June 6, 1948 as WFNF, a member of the Rural Radio Network based in Ithaca. The network changed ownership three times in the 1960s, and was most notable between 1969 and 1981 for being upstate New York's arm of Pat Robertson's original Christian Broadcasting Network.
After Robertson sold off the network, the station had become a part of the Buffalo, New York market (despite its position about halfway between Buffalo and Rochester). As a result of its distance from Buffalo, it struggled to gain ratings with multiple formats.
- WUWU "The Sound of the Future." New wave and jazz music. 1982-86.
- WBYR "The Bear -- High Quality Rock and Roll." Classic rock. 1986-88.
- WBMW/WEZQ Beautiful music. 1988 to August 1992.
- WNUC "New Country." Country music, intended to compete with WYRK. August 1992 to October 2000.
- WNSA "The Sports Authority/Sports Paradise." Sports radio. October 2000 to May 2004. Arguably the station's greatest success was under this format, as the station, operated by the regional Empire Sports Network and deliberately designed to challenge WGR, aimed for sports fans from western New York to the Finger Lakes. While its Buffalo overall ratings were modest, they were still nearly twice that of its rival. Its demise was due in large part to the Adelphia Communications scandal, and the station was sold off to its current owners.
- WLKK "The Lake." Its current format, launched in 2004. WLKK has maintained the number of listeners that the station had during the run of WNSA. The station indirectly took aim at the classic rock market and sought to create a more laid-back, relaxed atmosphere. The playlist of WLKK contains a large portion of hit songs from the 1970s and 1980s, less focused on hard rock and metal than most classic rock stations, but also contains the occasional deep track. Disc jockeys often will tell the story behind the song (sometimes from CD liner notes), and the station uses a series of bumpers with flowing water, chirping birds, and a deep voice reading the station slogan.
WLKK informs the people of the local community about various charitable causes. They also play WNY musicians on a regular basis, with a local music show on Monday nights, hosted by Robbie Takac of The Goo Goo Dolls.
[edit] On Air Schedule
- 6 AM - 10 AM - Doc Phillips with Tom Donahue
- 10 AM - 3 PM - Tina Peel
- 3 PM - 7 PM - Lorne Hunter
- Weekends - Dave Mahoney
- Weekends - Dan Page
- Mondays 10 PM - 11 PM - The Lake Local Music Show - hosted by Robbie Takac of The GooGoo Dolls, Tina Peel and Dan Page
WLKK streams its programming on the Internet.
[edit] Sources
Tracking the old Rural Radio Network by Scott Fybush.
[edit] External Link
WLKK Official Web site WLKK format and jock history to 2000, via BillDulmage.com
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By Frequency: 88.3 | 88.7 | 89.3 | 89.9 | 90.7 | 91.3 | 91.7 | 92.9 | 93.7 | 94.5 | 96.1 | 96.9 | 97.7 | 98.5 | 99.5 | 101.1 | 101.7 | 102.5 | 103.3 | 103.7 | 104.1 | 104.7 | 105.1 | 105.7 | 106.5 | 107.3 | 107.7
By Callsign: CFBU | CFLZ | CHRE | CHTZ | CIXL | CKEY | W207BB | W284AP | W297AB | WBFO | WBLK | WBNY | WBUF | WCOU | WDCX | WEDG | WFBF | WGCC | WGRF | WHTT | WJYE | WKSE | WLKK | WLOF | WNED | WTSS | WYRK
Primary Rochester Stations: 88.1 | 88.5 | 89.3 | 89.7 | 90.1 | 90.5 | 91.5 | 92.5 | 93.3 | 94.1 | 95.1 | 96.5 | 97.9 | 98.9 | 99.7 | 100.5 | 101.3 | 102.3 | 102.7 | 103.9 | 104.9 | 105.9 | 106.7 | 107.3
Suburban Stations: 89.1 | 89.3 | 89.7 | 103.5 | 107.7
