WLFF

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WLFF
City of license Brookston, Indiana area = Lafayette, Indiana
Branding 95.3 THE WOLF
Slogan Lafayette's Latest and Greatest Country
Frequency 95.3 (MHz)
Format Contemporary Country
ERP 6,600 watts
Class a
Owner Artistic Media Partners
Website [1]

WLFF, "95.3 THE WOLF" is an FM radio station owned by Artistic Media Partners in Lafayette, Indiana. The station operates on the FM radio frequency of 95.3 MHz, FM [2]. The studios are located at 3824 South 18th Street in Lafayette, Indiana.

Contents

[edit] Station broadcasting information

The station broadcasts from a 623 foot tower near Brookston, Indiana. [3]

[edit] Interesting Fact

WLFF-FM is the exclusive Lafayette home for Purdue Sports.

[edit] History

WLFF signed on the air in January 1 of 1985 as WLZR "LAZER 95 - Lafayette's Only New Rock". When the station signed on, it became the highest rated station in the market. The new owner was a banker and former lawyer in Lafayette who realized the potential of a rock format.

However just a short year later, the new station was sold to Karson Jacobs Media who also owned an AM radio station in Bloomington Illinois and another FM in Decatur, Illinois. The radio station had high ratings, but not making enough money to keep it in operation. He took his successful Adult Contemporary format on the station in Decatur and displaced the rock format as LITE ROCK, MAGIC 95 WKJM. The stations ratings struggled to make it in the top five however billing increased due to the new format.

The station would then try to compete with WAZY in the late 80s by flipping to CHR as POWER 95, retaining the WKJM calls. The stint as a CHR didn't last long since the station was purchased in June of 1991 by Marion-based Bomar Broadcasting and re-launched the station with a more mainstream AC approach and gave it new call letters as WEZV. The station then became known as EZ 95.3

WEZV became successful until the sign on of nearby WGLM in 1992 when it once again struggled to gain any listeners. As a result, Bomar flipped WEZV to Beautiful Music (EZ Listening), simulcasting of WMRI/Marion with local break inserts. WEZV would be one of two other Indiana stations "networked" to WMRI's beautiful music format, the other stations were WLEZ in Terre Haute (now WBOW-FM) and WYEZ (now WHPZ) in Breman (South Bend). During this period, WEZV referred to themselves as "The EASY One--WEZV, 95.3 FM." Toward the end of Bomar's ownership of WEZV, the network began to skew away from instrumentals and lean more toward those from smooth jazz artists.

In August of 1998, University Broadcasting (now Artistic Media Partners) purchased the radio station and moved it to its current location in Lafayette. It joined Alternative Rock WSHP and Adult Contemporary WAZY so it changed formats to Hot County 95.3 The Wolf. Call letters were changed in September to WLFF where the station has remained ever since.

In 2004 Artistic Media Partners swapped signals with co-owned Classic Rock WSHP ATTICA, and in 2005 swapped back to its original signal at 95.3

[edit] Programming

WLFF currently plays a Contemporary Country format, leaning toward a hot country blend.

WLFF relaunched on October 1, 2006 as 95.3 THE WOLF, LAFAYETTE'S LATEST AND GREATEST COUNTRY.

The Wolf was programmed in Fall of 2006 by WAZY-PD Dan Tyler who came from Prestonsburg Kentucky where he programmed Top 40 WQHY, News/Talk WDOC and County WMDJ. Tyler left in December for Maverick Media of Ohio where he serves as Program Director of Contemporary Formats.

Prior to Tyler programming the station, WLFF was programmed by Dana Marshall who transitioned from Top 40 WBWB in Bloomington.

WLFF also hired Stephanie Patterson from mornings at WAZY to work in mid-days and picked up the LIA @ NIGHT show which began airing in October as well.

Former WLFF hosts Gavin Todd and Mike Warner left the area in September of 2006

On November 26th, 95.3 The Wolf began carrying Waitt Radio Networks which displaced mid-dayer Stephanie Patterson who exited the next day

It currently hosts the John Glenn mornings, Norm Roberts, Jeff Larsen, Lia @ Night, Blair Garner, Ric Scott and Purdue Sports

MONDAY - FRIDAY

6AM - 10AM JOHN GLENN IN THE MORNING

10AM - 3PM NORM ROBERS

3PM - 7PM JEFF LARSEN

7PM - 12AM LIA @ NIGHT


[4]

[edit] External links

Radio stations in the Lafayette, Indiana market (Arbitron #245)

By frequency: (FM) | 89.9 | 90.7 | 91.9 | 93.5 | 95.3 | 95.7 | 96.5 | 97.3 | 97.7 | 98.7 | 99.7 | 101.3 | 102.9 | 105.3 | 106.7

(AM) | 920 | 1410 | 1450

By callsign: | WASK | WAZY | WBAA | WGLM | WHPL | WJEF | WKHY | WKOA | WLAS | WLFF | WQSG | WSHP | WSHW | WTGO | WWCC | WXXB

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