WKQC

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WKQC
Broadcast area	Charlotte, North Carolina
Branding	"K104.7"
Slogan	Cool Songs/Charlotte's Cool Music Station
Frequency	104.7 MHz
Format	Adult Contemporary
ERP	100,000 watts (directional with beam tilt)
Callsign meaning	W K104.7 (branding) Queen City (nickname for Charlotte)
Owner	CBS Radio
Website	http://www.k1047.com/

WKQC-FM is K-104.7, an adult contemporary radio station in Charlotte, North Carolina. It features the hits of yesterday and today, similar to Charlotte's other AC radio station, main competitor Lite 102.9. Its slogan is "Cool Songs," and K-104.7 plays Christmas music from mid-November to Christmas year annually. The station changed its name and call letters from WSSS-FM, Star 104.7 in 2004 due to market share loss. It is owned by New York City-based CBS Radio and shares office, studio and production space and resources with fellow CBS owned WNKS-FM "Kiss 95.1" near the Clanton Road interchange of Interstate 77 in Charlotte.

In the 1970s, Charlotte had two beautiful music stations--WYFM and WBT-FM. By the mid-70s, WYFM was WEZC "EZ-104" and had a 100,000-watt signal. In September 1978, WBT-FM changed to rock and became WBCY, leaving WEZC as the city's only beautiful music station. In December 1982, even though the area had two other soft adult contemporary FM stations--WLVV "Love 97" and WZXI--WEZC changed to soft adult contemporary as well. The switch generated so many protests that WZXI moved to fill the gap.

During the 1980s, WEZC gradually evolved from soft adult contemporary to mainstream adult contemporary. The station's most famous personality was controversial morning host Chuck Boozer.

In 1989, WEZC completed its transition with a name change to WMXC "Mix 104.7", and the WEZC call letters were picked up by a new AC station on the 102.9 frequency. In 2004, with WLNK (formerly WBT-FM) and WLYT (formerly the "new" WEZC) competing, WMXC became WSSS "Star 104.7", playing "Super Sounds of the Seventies". 80s music was added later, and the station later went all-80s. Classic hits was also tried. But even though format changes generated brief ratings improvement, nothing worked until the station returned to adult contemporary music, with an emphasis on older songs. The switch to the current name and call letters came after the station played just Christmas music during the 2004 holiday season.

[edit] "Christmas K-104.7"

When K-104.7 starts playing Christmas music, it is renamed "Christmas K-104.7". The station also uses holiday-themed jingles, which usually include lines such as "Season's Greetings", "Happy Holidays" and "Merry Christmas". Initially, it airs the all-Christmas format only on weekends leading up to Thanksgiving, with a mix of regular and Christmas songs on the weekdays. On the week of Thanksgiving, the all-Christmas format runs on a full-time basis. The station bills itself as the Carolinas' radio home for the holidays, a title that Lite 102.9 once held exclusively until 2004, when both stations started going head-to-head. Because of the similarities in programming habits during the holiday season, it is rumored that a format change is imminent for either station; so far, this has been proven false.

[edit] Programming lineup

• Tom Jeffries (6:00am to 10:00am)
• Scarlet C. (10:00am to 3:00pm)
• T. Edward Bensen (3:00pm to 7:00pm)
• Holly Haze (7:00pm to midnight)
• Michael Anthony (midnight to 6:00am)

[edit] External link

• Station website
• Query the FCC's FM station database for WKQC