WKNO-FM

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The WKNO FM Stations is a network of public radio stations based in Memphis, Tennessee that serve the "Mid-South" region with local fine arts and classical music programs, as well as news and information programs from the National Public Radio, Public Radio International, and American Public Media networks.

The stations are owned and operated by the Mid-South Public Communications Foundation, a non-profit organization governed by a board of trustees composed of volunteers. This board also operates Memphis' public television station, WKNO-TV, channel 10.

Two stations comprise the network:

WKNO-FM 91.1--Memphis (flagship). Signal reaches about a 50-mile radius from the city, covering the southwestern corner of Tennessee, eastern Arkansas, and northwestern Mississippi.
WKNP-FM 90.1--Jackson, Tennessee. Signal covers much of the state between the Memphis area, the Tennessee River, and the Kentucky state line.

[edit] History

WKNO-FM began operations in 1972, with only the one station broadcasting at 40,000 watts. Its studios were first located in midtown Memphis, but relocated to the south campus of Memphis State University (now University of Memphis) in the late 1970s. As with many public radio outlets started during that era, programming in the early years consisted almost entirely of classical music; NPR news broadcasts did not become a significant portion of the daily schedule until well into the 1980s. Still, the station increased its power during that period to a full 100,000 watts, thereby increasing its listenership with a stronger, clearer signal.

As the popularity of public radio developed, the MSPCF decided to aggressively construct and acquire transmitters throughout the region, much of which had never been served by public radio before. It started by purchasing the broadcasting equipment of WNJC-FM, the defunct student station (founded 1972) of Northwest Mississippi Community College in Senatobia, about 40 miles south of Memphis, in 1989. MSPCF kept that station's original callsign for a few years, before rechristening it to WKNA-FM, making it conform to the mother station's pattern. That station broadcast at 88.9 mHz.

Next, the board set its sights on Tennessee's largest city without any public radio service, Jackson, and started a repeater, WKNP, there in 1990. Finally, WKNO-FM solidified its coverage of the Mid-South with a repeater serving northwestern Tennessee and southeastern Missouri, WKNQ, in 1993. Situated in the town of Dyersburg, that station broadcast at 90.7 mHz.

For a few years, the stations broadcast identical programs, except for daytime coverage of Memphis city council meetings, which were heard only on the mother station, as they were, quite obviously, not pertinent to the rest of the territory. In some portions of the listening area, particularly that of WKNA-FM, competing stations such as Mississippi Public Broadcasting duplicated some network offerings as well.

Eventually, however, with the great expansion of public radio news and talk programming in the late 1990s, MSPCF decided to take advantage of it by splitting the network into two. With that, the Memphis and Jackson stations programmed classical music during the middle of the day and at night, news during rush hour, and weekly feature programs on the weekends. Meanwhile, the Dyersburg and Senatobia frequencies carried news, talk, and information shows from various public radio packagers and the BBC. On occasion, the four stations aired the same programming.

[edit] 2007 Translators Sale

More recently, though, in December 2006, the Commercial Appeal newspaper reported that WKNO/MSPCF would sell its alternate signals in Senatobia and Dyersburg, WKNA and WKNQ, to evangelical Christian broadcasters. The Tupelo, Miss.-based American Family Association bought the broadcast license of WKNA, and the Rocklin, Calif.-based Educational Media Foundation acquired the WKNQ frequency. WKNO/MSPCF has given no official reason for the decision to liquidate two of its frequencies, although funding cutbacks and low listenership of those stations may be the actual culprits. The sale reflects a trend, disturbing to some public broadcasting advocates, of religious networks assuming control of a high percentage of frequencies on the reserved non-commerical portion of the FM band (87.7-91.9 mHz) in many U.S. markets. Further, it bucks a previous trend toward multiple public radio services offered to one market or region (contrasted with Nashville's WPLN).

According to the Memphis Flyer, MSPCF will net some $2.8 million from the transaction with the religious networks; speculation holds that much of the proceeds will be used to construct new studios for the FM stations and WKNO-TV, probably in eastern Memphis or suburban Shelby County [1].

With the all-news/talk portion of the network now silenced, WKNO/WKNP has in effect recombined classical and spoken word programming for its new schedule configuration. The new lineup is more similar to that found generally elsewhere in the country, with NPR newscasts in morning and afternoon drive-time slots, talk shows in the early evening, feature programs during the daytime on weekends, and classical music filling in the gaps.

[edit] External links

Memphis FM radio stations (Arbitron #49)

By Frequency: 88.1 | 88.5 | 88.9 | 89.3 | 89.9 | 90.5 | 91.1 | 91.7 | 92.7 | 92.9 | 93.5 | 94.1 | 94.7 | 94.9 | 94.9 | 95.3 | 95.7 | 96.1 | 97.1 | 98.1 | 98.9 | 99.7 | 101.1 | 101.9 | 102.3 | 102.7 | 103.5 | 103.9 | 104.5 | 105.3 | 105.9 | 107.1 | 107.5 | 107.9