WKD Original Vodka

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WKD logo

WKD Original Vodka is brand of alcopop popular in Great Britain. It is renowned for its heavy advertisement campaign in the UK. The name is pronounced 'Wicked', with the main slogan being 'Have you got a WKD side?' (Have you got a wicked side?).

1 Product info
- 1.1 Varieties
2 Advertisement
3 Criticisms
4 Trivia
5 References

[edit] Product info

The 3 main varieties of WKD

[edit] Varieties

WKD Original Vodka Iron Brew ("WKD Orange" or "WKD original" or "Ginger Wicked")

Orange coloured, Irn-Bru flavour.

WKD Original Vodka Blue ("WKD Blue")

Blue coloured, bubblegum/raspberry flavour.

WKD Original Vodka Red ("WKD Red")

Red coloured, mixed fruit flavour.

All varieties are 5% or more alcohol by volume and have a tendency to be very sweet in flavour.

[edit] Advertisement

WKD Vodka has been heavily promoted in the UK. Around £20 million^{[citation needed]} has been spent on promotion including a TV advertising campaign, a national poster campaign, scoreboard sponsorship at Premiership football clubs, giving out samples in bars and clubs, sponsorship, and student tours. Their catchphrase is "Have you got a WKD side?" The ads for it almost entirely feature men, often pulling pranks or behaving in a strange manner.

[edit] Criticisms

Along with several other alcopop producers, WKD have been accused by the UK ASA of using advertising which was likely to appeal to minors ^[1], resulting in some of their TV adverts being banned.

[edit] Trivia

A WKD Blue mixed with a glass of port in 9/2 combinations is known as a "Crazy Vimto" as, although highly alcoholic, its taste bears a remarkable similarity to the Vimto soft drink.[1]