WJMR-FM

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WJMR
Broadcast area	Milwaukee, Wisconsin
Branding	"Jammin' 98.3"
Slogan	"Today's R&B and Old School"
Frequency	98.3 (MHz)
Format	Urban Adult Contemporary
ERP	4,900 watts
Class	A
Callsign meaning	We're Jammin Milwaukee Radio
Owner	Saga Communications
Website	www.wjmr.com

WJMR-FM (98.3 FM) is an urban adult contemporary radio station in Milwaukee, Wisconsin. They are known on-air as "Jammin' 98.3", and are licensed to Menomonee Falls, Wisconsin.

WJMR started out on 106.9 as WMJO, playing a Jammin' Oldies format. Chancellor Broadcasting owned the trademark for the phrase "Jammin' Oldies", so the station was referred to as "Jammin' Hits" and the call letters (which stood for Milwaukee's Jammin' Oldies) were changed to WJMR, and the station was known as "Jammin' 106.9".

The station stayed at 106.9 until December 2000, when current owner Saga Communications moved WFMR to its current 106.9 FM dial position, and WJMR's format and call letters to 98.3. This was done primarily to boost WJMR's signal in the urban areas of Milwaukee, and to target WFMR toward the west and north suburbs. Soon after WJMR moved to 98.3, the "Jammin' Oldies" trend was winding down, and the station tweaked their format to urban adult contemporary, which it still is now. The station still refers to itself as "Jammin' 98.3", and has had some success with its format since moving to the new frequency. Its main and only other Urban rival is Hip Hop station WKKV.

The station is the Milwaukee affiliate of the Tom Joyner Morning Show.

[edit] History

The 98.3 frequency was home for many years to WZMF, which signed on a pop music format in 1968. The station was located in a small house on Shady Lane in Menomonee Falls. WZMF's pop music programming eventually became more experimental, and the station evolved into a freeform progressive rock format. WZMF was sold, and signed off its format on March 23, 1979, and went through a number of format changes (including easy listening as WXJY) before becoming home to WFMR and its classical music format in 1983. "Downstairs Dan", a former WZMF air talent now with 98.3's current sister station WKLH, currently airs a "ZMF Flashback" feature on Friday afternoons.

[edit] External links

• Jammin' 98.3
• Milwaukee radio: a retrospective
• Former WZMF and WFMR studios
• A sample playlist from WZMF
• Former ZMF jocks write about The Halcyon Daze
• Query the FCC's FM station database for WJMR-FM

FM radio stations in the Milwaukee-Racine, Wisconsin market (Arbitron #36)
By frequency:	87.7¹ | 88.1 | 88.9 | 89.7 | 90.7 | 91.7 | 92.1 | 92.5 | 93.3 | 94.1 | 94.5 | 95.1 | 95.7 | 96.5 | 96.9 | 97.3 | 98.3 | 99.1 | 100.1 | 100.7 | 102.1 | 102.9 | 103.7 | 104.5 | 104.7 | 104.9 | 105.3 | 106.1 | 106.9 | 107.7
By callsign:	WBWI | WCCX | WDDW | WEZY | WFMR | WFZH | WHAD | WHQG | WIIL | WITI¹ | WJJO | WJMR | WJZI | WKKV | WKLH | WKTI | WLUM | WPJP | WMIL | WMSE | WMWK | WMYX | WQBW | WRIT | WTKM | WUWM | WVCY | WWDV | WXSS | WYMS ¹Audio for TV Channel 6 (WITI/Fox) See also: Milwaukee (FM) (AM) Wisconsin Radio Markets Milwaukee-Racine (AM) (FM) · Madison (AM) (FM) · Appleton-Oshkosh · Wausau-Stevens Point · Green Bay (AM) (FM) · La Crosse · Eau Claire · Sheboygan See also: List of radio stations in Wisconsin and List of United States radio markets