Wispa

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for the acronym see WISPA

Wispa was a chocolate bar made by Cadbury for the U.K. and Ireland market. It was similar to Aero, but the bubbles were smaller, giving it a velvety, "textured" feel. It was first introduced in 1981, and it came in a distinctive blue package with red letters.

Wispa took the UK market by storm after its launch, but the product was discontinued some years later when Cadbury's cited production problems with its innovative production technique (thought to be bars breaking on the production line); the discontinuation was a national story and made it onto the BBC's 6 o'clock news.

Wispa came back to the market some years later with a slightly different formulation, but presumably was more reliable to produce. The Wispa brand was finally discontinued by Cadbury in 2003, when the product was renamed Dairy Milk Bubbly to capitalise on the brand equity in Dairy Milk. However, several websites have set up petitions to bring back the Wispa.

Subtypes of this bar included Wispa Gold (caramel filling), Wispa Bite (caramel and biscuit filling), Wispaccino (coffee filling) and Wispa Mint (mint layer).