Wisconsin GMV Network
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The Wisconsin GMV Network is a network of 3 FM radio stations and a translator in Wisconsin owned and operated by Midwest Communications
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[edit] Overview
The GMV (Guaranteed Music Variety) format was launched in early 2006 on KDAL in Duluth, MN. The format was created by Midwest Communications' GM Jeff McCarthy in his office. He spent hours in his office working on the format. The format has since spread throughout the Midwest on several Midwest Communications owned stations.
In February of 2006, WZBY in Green Bay debuted as 99.7 The Bay. Since WZBY's previous rhythmic CHR format shared automation logs (liners and stopsets were different) with sister WOFM in Wausau it would seem obvious that WOFM would flip to the GMV format as well. For about a month WOFM ran on its own.
In March of 2006, WOFM-FM Wausau and its translator W275AC (102.9) flipped to GMV as "94.7 The Peak." At this time, WOFM was once again sharing automation logs with WZBY. This can be determined by listening to both stations at the same time (songs, liners, stopsets would be scheduled at the same time)
In the summer of 2006, WIZD in Rudolph (Stevens Point area) began simmulcasting with WOFM again under the name "The Valley". WIZD had previously simmulcasted oldies with WOFM from the 90s until the fall of 2005 when WOFM flipped to Rhythmic CHR.
For a period, The Valley was running its own automation logs but has since returned to sharing logs with WZBY.
[edit] Stations
The stations in the Wisconsin GMV Network include:
- 99.7 WZBY Green Bay, WI "99.7 The Bay" (Flagship)
- 94.7 WOFM Mosinee, WI (Wausau area) "The Valley"
- 102.9 W275AC Wausau, WI (WOFM translator) "The Valley"
- 99.9 WIZD Rudolph, WI (Stevens Point area) "The Valley"
Note: Although WROE Neenah, WI (Appleton area) is in Wisconsin, it is not part of the Wisconsin GMV Network.
[edit] Airstaff
- Mike Walsh 5-10AM (WZBY Only)
- Chuck Lakefield 10AM-2PM
- Jenny Lawrence 2PM-7PM (WZBY), 2PM-6PM (WOFM/WIZD/W275AC) (Jenny also is the Program Director)
- Dan Stone 6PM-10PM (WOFM/WIZD/W275AC Only)
- Charli McKenzi 7PM-12AM (WZBY Only) (Charli also does work for WNCY and VTs for various other MCI stations)
- Jim Parish 12AM-5AM (WZBY Only)
- Pat Snyder 6AM-10AM Sunday (WOFM/WIZD/W275AC Only)
- Terry Stevens 2-6AM Tues-Fri, 2-7PM Sat-Sun, 12-6AM Monday (WOFM/WIZD/W275AC Only)
- Vanessa Ryan 7-12AM Weekends (WOFM/WIZD/W275AC Only)
- Stacy Cole 10PM-2PM (WOFM/WIZD/W275AC Only) (Stacy is also morning co host on WIFC Wausau)
[edit] Presentation
There are no liners/imaging except at the top of the hour when a voice guy says "You're hearing a different kind of radio station (xylophone sound effect) W Z B Y (tone) 99.7 The Bay" (or The Valley) at the top of the hour. Midwest's other "Guaranteed Music Variety" stations are the same. Chuck Lakefield came up with this presentation back in 99.7's AC days to reduce clutter.
A typical GMV hour:
- Top Of Hour Liner
- Song
- Song
- VT “(Station Name) - Good morning/afternoon. I’m (DJ Name) thanks for listening to another hour of more music, less talk and guaranteed music variety.”
- Song
- Song
- VT: ID Past 4 songs, random comment, “Our music promise, ID all the songs for you, never talk over them, and play thousands of songs from over 4 decades of rock & roll. Music variety guaranteed. (Station Name)”
- Song
- Song
- VT: Simple liner “Guaranteed music variety from yesterday and today. (Station Name)”
- Song
- Song
- VT: “Station Name), where we ID all the songs” ID past 4 songs. “You’re hearing a different kind of radio station. We have more music, less talk and guaranteed music variety. It’s our promise on (Station Name)”
- Song
- Song
- STOPSET
- Legal ID and Weather
- “Music variety guaranteed. (Station Name), “Guaranteed music variety from yesterday and today (Station Name)”
- Song
- Song
- VT: ID past 2 songs “on (Station Name)”
- Song
- Song
[edit] See also
[edit] External links
- The Bay website
- The Valley website
- mms://wmc1.liquidviewer.net/WOFM (The Valley Internet Stream)
- The Bay Internet Stream
| FM radio stations serving Green Bay (Arbitron #185) |
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Green Bay (Including Appleton): |
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Door County, Wisconsin:
Radio stations in the Wausau-Stevens Point, Wisconsin market (Arbitron #170)
(FM) WGNV - 88.5 | WCLQ - 89.5 | WHRM - 90.9 | WLBL - 91.9 | WXPW - 91.9 | WYNW - 92.9 | WOFM - 94.7 | WIFC - 95.5 | WLJY - 96.7 | WHDG - 97.5 | WSPT - 97.9 | WDEZ - 101.9 | WMZK - 104.1 | WKQH - 104.9 | WRLO - 105.3 | WYTE - 106.5 | WBCV - 107.9 (AM) WSAU - 550 | WJMT - 730 | WXCO - 1230 | WRIG - 1390 |
