Winston (cigarette)
From Wikipedia, the free encyclopedia
Winston cigarettes are manufactured for or by R.J. Reynolds Tobacco Company[1]. They are named for Winston-Salem, North Carolina, the city where RJR was founded and headquartered.
The brand was introduced in 1954, and became the best-selling brand of cigarettes in the United States. It held the #1 spot from 1966 to 1972, thanks to the successful marketing slogan "Winston tastes good like a cigarette should." In the last national survey in 2001, Winston ranks sixth in market value. [1] It is also known for their claim of being "additive free" although a secondary warning label on their advertisements states that "no additives in our tobacco does NOT mean a safer cigarette."
During the 1980s, Winston cigarettes became the most popular brand in Puerto Rico, probably because of their marketing "Winston y Puerto Rico: No hay nada mejor" ("Winston and Puerto Rico: There is nothing better"), as well as it's cultural association with the "salsa sensual" or "salsa erotica" movement.[2]
In 1999, Winston-Salem introduced a new cigarette to the Eastern European market, the Winston One. The cigarette got its name from having only one mg of tar, yet having a full mg of nicotine. Eastern European smokers were not satisfied with the new cigarette, sales began to drop, and the line was discontinued in 2001. Since then Winston One has been marketed as an ultra-light cigarette currently available on the European market. This product features a very low 0.1 mg of tar per cigarette. This is one of the lowest in the marketplace, especially in Eastern Europe.
