Wind It Up (Gwen Stefani song)

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"Wind It Up"
"Wind It Up" cover
Single by Gwen Stefani
from the album The Sweet Escape
Released October 2006 (North America)
December 2006 (elsewhere)
Format Digital download
Vinyl single
Genre Pop
Length 3:09
Label Interscope
Writer(s) Gwen Stefani, Pharrell Williams, Richard Rodgers, Oscar Hammerstein II
Producer(s) Pharrell Williams
Certification Gold (ARIA), Gold (RIAA)
Chart positions
Gwen Stefani singles chronology
"Crash"
(2006)
"Wind It Up"
(2006)
"The Sweet Escape"
(2007)

"Wind It Up" is a pop song written by Gwen Stefani and Pharrell Williams originally for inclusion on Stefani's Harajuku Lovers Tour 2005. Because of favorable reception, the song was later recorded for her second solo album The Sweet Escape (2006). "Wind It Up" was released as the album's first single in late 2006 (see 2006 in music) and reached the top forty in most music markets.

Contents

[edit] Background and writing

The lyrics of "Wind It Up" include references to Stefani's clothing line, L.A.M.B., and chronicles Stefani's feelings on how boys are infatuated with staring at her. The song includes yodelling and an interpolation of "The Lonely Goatherd" from The Sound of Music (1965), written by Richard Rodgers and Oscar Hammerstein II.[1]

Stefani considers The Sound of Music her favorite film,[2] and she had wanted to incorporate a beat to one of its songs all her life.[2] "Wind It Up" was originally written for the first L.A.M.B. fashion show[3] and was not intended to appear on The Sweet Escape until Stefani heard the entire composition. "I literally cried, and I'm not exaggerating," she said.[3]

[edit] Critical reception

"Wind It Up" received generally negative reviews by contemporary pop music critics, and many criticized the inclusion of the The Sound of Music sample. All Music Guide said that the song's producers (The Neptunes) forced the sampling "into one of their typical minimalist tracks, over which Gwen spouts off clumsy material-minded lyrics touting her fashion line and her shape".[4] Chuck Taylor of Billboard magazine referred to the song as "a musical brain aneurysm",[5] while Bill Lamb of About.com stated that it "gets high marks for entertainment value ... but [it] sounds almost like a retread of old ground".[6] Pitchfork Media on the other hand, praised the track for its strangeness, saying that "the sheer nerviness of the idea ultimately sees it through."[7]

In face of criticism, Stefani has defended the track, saying "I knew some people wouldn't get it but I think I am enough down the line to not care. The people that did get it are Sound Of Music fans and really got a lot of pleasure from it.”

"When Pharrell Williams and I first wrote it, it didn't have the sample in it. Then I went to my first big New York L.A.M.B. fashion show and DJ Jeremy Healy did a mash-up for me with it in. When I first heard it I nearly cried. I still think it's brilliant and I stand by it. Why can't you do something weird for a while? These songs are all about having fun, silly records that are to be enjoyed and not taken too seriously." [8]

[edit] Music video

The music video features a key motif and incorporations of The Sound of Music.
The music video features a key motif and incorporations of The Sound of Music.

The song's music video was directed by Sophie Muller and filmed in Los Angeles, California, United States and neighboring towns. Although it does not follow a substantial plot, it features outfits and scenery inspired by The Sound of Music. Stefani and her Harajuku Girls are often dancing in front of fields of flowers and a background of key-like symbols comprised of two G's placed back to back. Throughout the video, Stefani is portrayed as a seamstress and submerged escape artist accompanied by dancers and the Harajuku Girls. In another scene everyone is dressed in pajamas. These scenes are interpretations of famous scenes from "The Sound of Music", Gwen takes the place of Maria in each scene. Said scenes include Maria singing in the fields, sewing the children's playclothes, singing "My Favorite Things" to the children during a rainstorm, and escaping the Nazis at the end of the movie. The song's title is visualized by a colorful sign that reads "wind it up".

"Wind It Up" premiered on MTV's top-ten chart program Total Request Live on November 10, 2006, where it reached number two.[9] After its November 17 debut on MuchMusic's Countdown, it reached number one for the week of February 2, 2007. On VH1's Top 20 Video Countdown, it reached number ten. In a review of the music video, Guardian Unlimited poked fun at the number of personas that appear in the video, referring to some of them as "Nunzilla", "Gweninatrix", and "CinderGwennie", and stated that "your speakers have a mute setting for good reason."[10]

[edit] Chart performance

"Wind It Up" was released to Canadian and U.S. radio on October 31, 2006. It debuted on the U.S. Hot 100 at number forty, Stefani's career-highest debut (with and without No Doubt) and peaking at number six. In Canada "Wind It Up" debuted at number eighty-eight on the BDS Airplay Chart and managed to climb to number 18. The song has reached #1 in New Zealand, the Australian and UK top five, and the Irish & U.S. top ten.

[edit] Charts

Chart (2006) Peak
position
Australian ARIA Singles Chart 5
Australian ARIA Urban Singles Chart 2
Argentina Singles Chart 10
Austrian Singles Chart 18
Belgian Singles Chart 8
Brazilian Singles Chart 14
Bulgarian Airplay Chart 1
Canadian BDS 18
Chilean Airplay Chart 64
Czech Republic Airplay Chart 9
Danish Singles Chart [11] 19
Dutch Singles Chart 4
Finnish Singles Chart 6
French Singles Chart 12
German Singles Chart 21
Irish Singles Chart 10
Indian Singles Chart 3
Italian Singles Chart 14
Latvian Airplay Chart 10
Chart (2006) Peak
position
Mexican Singles Chart[12] 44
New Zealand RIANZ Singles Chart 1
Norwegian Singles Chart 7
Polish Singles Chart 61
Portugal's HLP 11
Romanian Singles Chart 17
Russian Airplay Chart 7
South Africa (Five Fm Top 40) 2
Swedish GLF Singles Chart 19
Swiss Singles Chart 14
UK Singles Chart 3
United World Chart 8
U.S. Billboard Hot 100 6
U.S. Billboard Pop 100 7
U.S. Billboard Hot Dance Airplay 16
U.S. Billboard Hot Dance Club Play 5
Preceded by
"My Love" by Justin Timberlake
RIANZ New Zealand number one single
December 25, 2006 (2 weeks)
Succeeded by
"Smack That" by Akon feat. Eminem
Preceded by
"Put Your Hands Up 4 Detroit" by Fedde Le Grand
Bulgarian Airplay Chart
January 29, 2007 (1 week)
Succeeded by
"I Don't Feel Like Dancing" by Scissor Sisters
Preceded by
"All Good Things (Come to an End)" by Nelly Furtado
Croatian Singles Chart
January 20, 2007 - January 27, 2007 (2 weeks)
Succeeded by
"Io Canto" by Laura Pausini

[edit] Formats and track listings

  • North American 12" Vinyl
  1. "Wind It Up"
  2. "Wind It Up" - original Neptunes mix
  3. "Wind It Up" - instrumental
  • UK/Europe 12" Vinyl
  1. "Wind It Up"
  2. "Wind It Up" - original Neptunes mix
  3. "Wind It Up" - instrumental
  4. "Wind It Up" - original Neptunes instrumental
  • UK/Europe CD Single
  1. "Wind It Up"
  2. "Wind It Up" - original Neptunes mix

[edit] Remixes

  • Album Version (3:09)
  • Instrumental (3:09)
  • Acappella (3:09)
  • 12" Mix (5:02)
  • Neptunes Remix (3:11)
  • Neptunes Instrumental (3:10)
  • Neptunes Dub (Unreleased)
  • Peoples Mad Remix (Unreleased)
  • Peoples Dub (Unreleased)
  • Fresh Mix (Unreleased)
  • Fresh Dub (Unreleased)
  • DB Mix (Unreleased)
  • Robots to Mars remix (Released on the Sweet Escape AU single)

[edit] Notes

[edit] References

[edit] External link

In other languages