William Addison Dwiggins

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William Addison Dwiggins (June 19, 1880 Martinsville, Ohio - December 25, 1956 Hingham, Massachusetts ) was a U.S. type designer, calligrapher, and book designer. He attained prominence as an illustrator and commercial artist, and he brought to the designing of type and books some of the boldness that he displayed in his advertising work.

His typefaces—Electra and Caledonia are most widely used—were specifically designed for Linotype composition and have the clean spareness of the motor age. Metro is most notable as his most modern sans serif typeface. Metro was developed by Linotype in the late 1920s in response to similar type being sold from European foundries such as Futura, Gill Sans, and Erbar.

His scathing attack on contemporary book designers in An Investigation into the Physical Properties of Books (1919) led to his working with the publisher Alfred A. Knopf. A series of finely conceived and executed trade books followed and did much to increase public interest in book format. Dwiggins was perhaps more responsible than any other designer for the marked improvement in book design in the 1920s and 1930s. He gained recognition as a calligrapher and wrote much on the graphic arts, notably essays collected in MSS by WAD (1949), and his Layout in Advertising (1928; rev. ed. 1949) remains standard.

WAD (as he called himself) is credited with coining the term 'graphic designer' in 1922^[1] to describe his various activities in book design, illustration, typography, lettering and calligraphy (his first typeface designs were released much later). The term did not achieve widespread usage until after the Second World War.

1 Typefaces
2 Bibliography
3 Books illustrated or designed
4 External references
5 Footnotes

[edit] Typefaces

Metroblack (1928)
Electra (1935)
Caledonia (1938)
Charter (1946)
Hingham (not released)
Experimental 267D (not released)
Eldorado (1953)
Falcon
Stuyvesant
Arcadia
Tippecanoe
Winchester
Metro Sans

[edit] Bibliography

An Investigation into the Physical Properties of Books (1919)
Layout in Advertising (1928)
Towards a Reform of the Paper Currency, Particularly in Point of its Design (The Limited Editions Club, 1932)
Form Letters: Illustrator to Author (William Edwin Rudge, 1930)
Millennium 1 (Alfred A. Knopf, 1945)

[edit] Books illustrated or designed

The Complete Angler, Izaak Walton (Merrymount Press, 1928)
The Lone Striker, Robert Frost (Alfred A. Knopf, 1933)
Beau Brummell, Viginia Woolf (Rimington & Hooper, 1930)
The Witch Wolf: An Uncle Remus Story, Joel Chandler Harris (Bacon & Brown, 1921)