Wikipedia:WikiProject Wikidemia/Fundraising/References

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This is a very incomplete list of papers (mostly by economists) that have used randomized evaluations to study optimal fundraising appeal designs.

• http://www.nber.org/~mmobius/Post/web/lecture/charitable.pdf
• http://www.arec.umd.edu/fieldexperiments/fieldexperiments/Field%20Experiments.pdf
• http://web.uvic.ca/~rondeau/listECONLET03.pdf
• http://center.uvt.nl/macro/carman.pdf
• shang and croson, http://www.hha.dk/nat/workshop/2005/rc1805.pdf

who deign to site some psych papers, saying, "Research in psychology and marketing has long used field experiments in studying charitable giving (for a review, see Weyant, 1996). Influence techniques studied include foot-in-the-door, door-in-the-face, low-ball, and legitimization-of-small-donation. The results, however, are mixed; some techniques show positive effects (e.g. Brockner, Guzzi, Kane, Levin & Shaplen, 1984), while others show no effects (e.g. Fraser, Hite & Sauer, 1988)."

• http://webuser.bus.umich.edu/feinf/research/Published/Desmet,_Feinberg_(2003)_-_Ask_and_ye_shall_receive.pdf
• Landry, Craig, Andreas Lange, John A. List, Michael K. Price, and Nicholas Rupp. "Toward an Understanding of the Economics of Charity: Evidence from a Field Experiment,” Quarterly Journal of Economics, (2006), 121 (2): 747-782.
• List, John A. and Lucking-Reiley, David. “The Effects of Seed Money and Refunds on Charitable Giving: Experimental Evidence from a University Capital Campaign,” Journal of Political Economy (2002), 110(1): 215-233