WIGL

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WIGL
City of license	St. Matthews, South Carolina
Broadcast area	South Carolina
Slogan	""
First air date	1991
Frequency	93.9 (MHz)
Format	Regional Mexican
ERP	1,750 watts
Class	A
Callsign meaning	"Wiggle" (a previous station moniker when WIGL was on 102.9 and 106.7)
Owner	Miller Communications

WIGL-FM, is a Regional Mexican radio station licensed to St. Matthews, South Carolina, but targeting nearby Columbia. The station broadcasts on 93.9 FM with a ERP of 1.75kw.

[edit] Station History

WQKI-FM signed on in 1991 as the FM of WQKI-AM. The station featured a Urban Contemporary music format under the "Quikie 93.9" moniker.

In 2003, Miller Communications acquired WQKI-FM and swapped it's calls with WIGL 102.9's and got a construction permit to upgrade their signal to cover parts of Columbia. In that year, Miller flipped 93.9 to Hot AC as Mix 93.9 with Bob & Sheri in the Morning. Two years later, WIGL flipped to Classic Hits as Bad Dog 93-9 with Rick & Bubba in the morning. The station shared the same programing with sister WICI 94.7 in Sumter, South Carolina.

On March 30th, 2007 after a year that saw no audience growth, WIGL flipped to Regional Mexican, making it the first Spanish-language FM in the Columbia radio market.

The Miller Communications moves have been widely criticised in Orangeburg; Miller's control of area stations (including WWBD and WGFG) has led to dropping of many radio programs, which are inaccessible in the market. Those programs include the University of South Carolina sports, Rush Limbaugh, and news programming. All were available prior to Miller's 2003 overhaul.