Who's Who scam

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While there are many legitimate Who's Who biographical directories some unscruplulous individuals have created Who's Who scams that involve the selling of "memberships" in Who's Who directories that are created online and through instant publishing services and are essentially thinly veiled scams designed to get individuals to part with their money and not some exclusive directory like the legitimate Who's Who published by A & C Black, or the Marquis Who's Who (see New York Times review 2005) which have an elaborate selection process, that was challenged by Forbes [1].

Often the companies that "own" these registries are recently incorporated and the few individuals listed in them (who often post that on their web sites) are people who are having themselves listed as a marketing tactic and the publication in these directories is just a form of vanity publishing.

Often blogs or forum posts that discuss these scams have entries by someone who is stating that they used the directory to make valuable business contacts, but these posts cannot be verified and are like other online reviews that provide no verification of the consumer or user's identity.

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