White Rock Beverages

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White Rock Beverages is an American beverage company. The company was established in 1871 by pharmacist H.M. Colver in Waukesha, Wisconsin. Potawatomi Indians and settlers believed that the nearby White Rock natural spring had special medicinal powers, so White Rock Beverages started out as destination for vacationers and health seekers. By 1876, the company was bottling and distributing the natural spring water throughout the country.

[edit] Marketing with Santa Claus

Coca-Cola is frequently credited with the "invention" of the modern image of Santa Claus as an old man in red-and-white garments – [1] however, White Rock predated Coca-Cola's usage of Santa in advertisements for soft drinks. In 1923, the company used Santa to advertise its ginger ale after first using him to sell mineral water in 1915. [2] [3]

[edit] Notes

  1. ^ Barbara Mikkelson and David P. Mikkelson, "The Claus That Refreshes," snopes.com, February 27, 2001 (accessed June 10, 2005).
  2. ^ The White Rock Collectors Association, "Did White Rock or The Coca-Cola® Company create the modern Santa Claus Advertisement?," whiterocking.org, 2001 (accessed January 19, 2007).
  3. ^ White Rock Beverages, "Coca-Cola's Santa Claus: Not The Real Thing!," BevNET.com, December 18, 2006 (accessed January 19, 2007).

[edit] External links


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